We were delighted by the response to our first webinar – but appreciate that not everyone was able to watch live, so here’s the recording for those who missed it – or those who loved it so much they want to watch it again! We loved sharing our tips with you and it was great to get the feedback that you found it really valuable.
What did we cover?
- The most common PR mistakes people make
- The 5 top reasons why PR often fails
And we revealed that these 5 things were…..
1. NOT UNDERSTANDING PR – Being too Sales focused
2. NOT PRESENTING YOUR STORY STRONGLY ENOUGH – Lazy Effort
3. NOT KNOWING YOUR PUBLICATIONS WELL ENOUGH – Bad form
4. NOT COMMUNICATING WITH JOURNALISTS WELL ENOUGH – ‘Not putting the time in
5. CROSSING YOUR FINGERS AND HOPING FOR THE BEST – Not being in control
Have a watch and you’ll see Jo talk you through these points in more detail. Any questions just shout!