Chocolate PR- Raising the Bar

Chocolate PR is an agency passionate about raising the bar and giving the industry a better name. Founded by Jo Swann in 2004 and still managed by her today, Chocolate PR is driven by passion for helping businesses benefit from the power of PR, with a specialism for working with growth businesses and ambitious entrepreneurs. Whether you’re a growing company in Yorkshire or a female entrepreneur in London, we can offer you all-round support so you benefit from our 20 years experience in the PR industry.

“We’ve been delivering award winning results for nearly 20 years working with some of the most innovative companies in the UK.”

Popular PR Services

PR Strategy Plans

We can work as your PR Director to plan strategic PR campaigns, content creation and media relations activity. We often work at board level.

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Get in the Press

From expert quotes in national mags/papers, to sharing your story on the BBC, to products featuring in glossy mag gift guides, we get you in the press.

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PR COURSES

PR workshops, 121 coaching & online PR courses, we’re on a mission to help you harness the power of PR. It’s not just for the big boys.

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PR CLINIC

Fantastic for small businesses who want to tap into our expert knowledge, run something past us or get specific advice.

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Join our exclusive facebook group

For FREE for a limited time only connect with like minded people, get plugged into the latest PR opportunities and receive tips & techniques from Jo and the team each week.

Who we help

Consumer PR

Female Entrepreneurs

Growth SMEs

CSR FOCUSED ORGANISATIONS

LATEST FROM THE BLOG

The Power of Becoming a Bestselling Author

Writing a book or being part of a collaborative book is a process like no other. It's a chance to spread your message, share your passions, and leave a behind legacy, imparting your wisdom and voice. To win in your field of business, you need to create a following of...

Our Q1 Impact: Hitting the headlines & reaching millions!

So Q1 is done! What have you been up to? THIS is what we’ve achieved for our clients: Over 150 PR hits! Advertising value over £1million. Reached an audience of over half a billion. HELL YES - what a cracking start to 2019! Many of these are new clients, many are...

Vulnerability and Visibility – Let’s face it!

I read a FB post last week that I had to share because it resonated with me and I know it will resonate with so many of our clients. It was from Brave Girls Business Club talking about how visibility for many spells VULNERABILITY - as we struggle with the release of...

We’re connected to a wide range of press

Instagram

  • FREEBIE ALERT: WHAT IS PR AND WHY YOU USE IT
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Hello lovely people!! So we know all you can think about right now is Chocolate...and rightly so!! But why just limit it to the weekend! 😜 After the indulgence of the bank holiday we'd like to offer you a tasty treat next week too. ⠀
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Do you fancy a FREE guide to PR basics? We're talking explaining the very foundations of what PR is and why you should do it? We want EVERYONE in this group to be able to harness the power of PR and we're here to help you all get up to speed.
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Get a free video training from Jo here and some handy downloads too! 👉http://eepurl.com/gopLaz👈
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So if you're new to PR or would just like a refresher to get you in PR mode get yourself this guide then after Easter you'll be able to benefit from our further advice! ⠀
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Here's to loving Chocolate 🙌 Happy Easter everyone :)
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#prtips #freetips #pradvice #pr #femaleentrepreneur #womeninbiz #fempreneur #sheboss #ukbusinesswomen #successfullwomen #inspirationalwomen  #womensupportingwomen #femalefounders #entrepreneursofinstagram #visibility #impostersyndrome #thiswomancan #getvisible #showup #businessgrowth `#womeninbusiness #pryoucandoit #marketing
  • We are feeling the love today! Thanks to @themoneypanel Catherine Morgan for this amazing feedback!!:- “I can honesty say these ladies are by far the BEST PR company on the planet. I’ve been featured in so many publications (such as The Telegraph) thanks to these girls and not only that, they’re so thoughtful, supportive, and just super smashing girls. Happy Easter girls! 🐣”
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We love our clients  and clearly they love us! Why is this? Because we only choose to work with people we like. We only work with people we can wholeheartedly support and for those we do we are ‘all in’! We love being our clients’ champions, their cheerleaders and their driver to gain them more recognition. With increased visibility comes increased credibility, and with this comes increased confidence. We see our clients soar after they have achieved national press coverage….and this could also be why they love us so much! ⠀
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Happy Easter Everyone - we are happy bunnies xx
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#workingmum #femaleentrepreneur #womeninbiz #mumblogger #successfullwomen #inspirationalwomen  #femalefounders #entrepreneursofinstagram  #womensvoice #beheard #visibility  #uplevelyourlife #strongwomen #happyeaster #pr #communication #thankyou #happydays #customerservice
  • What is a PR coup for us? Getting a client coverage in a title they LOVE and KNOW their audience reads. Getting them visibility in a targetted title, positioned as an expert they would look up to. Getting them a PR win they never thought possible.
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How do they know their audience reads it? Because they ARE their audience. How do they know the readers will respect those featured - because they do. Why did they think it was absurd to see themselves quoted as an expert - because they've read this title for years and look up to those experts and VALUE the credibility of those featured.
If you read a certain mag and love it - chances are that if you are targetting an audience who share your values and interests, they will read it too! Imagine being featured in that title that you've read for years as one of the experts alongside your business idols....it's there to be had!
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We had a lovely message from Sarah @littlebeausheep celebrating her PR success of being quoted as an expert in Health and Wellbeing Magazine - she was not only featured in the mag but the piece was a double page spread as their TOP STORY. 🙌 Sarah stopped in her tracks to read this piece, genuinely interested in it - then realised she was the expert quoted. 😂 How FABULOUS a feeling is that?!
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Positioning her as an expert was easy for us, having built her a strong media bio and understanding how to position her to the press - she has a fabulous story and amazing business yet couldn't imagine how she'd feature in here - and now here she is, in full glory! We love it when we are able to help our clients shine in this way. Congrats Sarah - you TOTALLY deserve this🥂💗💥
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#pr #femaleentrepreneur #womeninbiz #fempreneur #sheboss #ukbusinesswomen #successfullwomen #inspirationalwomen  #womensupportingwomen #femalefounders #entrepreneursofinstagram #visibility #impostersyndrome #thiswomancan #getvisible #showup #businessgrowth `#womeninbusiness #pryoucandoit #marketing #sustainability #wellbeing #expert #voice
  • I read a FB post last week that I had to share - because it resonated with me and I know it will resonate with so many of our clients. It was from @bravegirlsbusinessclub talking about how visibility for many spells VULNERABILITY - as we struggle with the release of letting people see ‘the real us’ - taking the leap to believe in the power of our story and our expertise, rather than calling ourselves frauds or worrying what others think. ⠀
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In her group last week I shared my experience of women’s fears of being visible as we discussed the power of PR & the reasons why many think it’s “not for them”.
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Sarah said (after offering empathy with those who are struggling with this, and admitting she’s one of them) :-“Let go of your ego – your message is not for you. It’s for all the others who need to hear it. So, get out of your own way and let the message do the talking – you’re just the conduit.”
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This is exactly it.
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We chatted about how in not being visible we are depriving customers who really need our services of them, and are hugely restricting the impact we’re making. I revealed how many of our clients - indeed, many who featured in our recent showreel enjoying fabulous national press, have overcome fears about putting themselves out there - fears of being vulnerable and attacked for it, or fears of being shown up as a fraud thanks to lovely imposter syndrome. All overcame this to now enjoy the benefits that national PR exposure brings and have seen their credibility sky-rocket - not just in their existing network, but in the eyes of other media, awards bodies, readers of their articles who are potential new customers and also in their own eyes, bringing a new found confidence to push forward.
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I’m on a mission to encourage, support and empower women in business who feel they are not worthy of recognition, not strong enough to have a voice, or not knowledgeable enough to share their expertise - to show them they are, and they can, through the power of PR. There's no point being great in your own bubble.⠀
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So let's make a pact to start being kinder to ourselves & maybe we'll believe others can find value in what we have to share x
  • So Q1 is done! What have you been up to? THIS is what we’ve achieved for our clients….HELL YES - what a cracking start to 2019!!! Many of these are new clients, many are women who have not previously been visible, all are women who are ready to step up and make this year one that really counts for them and we’re delighted to be able to support them by launching them into the spotlight through fabulous press coverage.
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All these women are committed to helping others through their businesses, they’ve taken the step to share their stories or their expertise to reach more people and to share their values. We’d like to say a HUGE congrats to each and every one of them - 2019 is a the year for you to shine! ⚡️💥💗🤩🥂🙌
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If you’d like to chat to see if this could be you in our Q2 showreel register here for a FREE 30 minute PR call where we can help you identify your PR opportunities and nail your PR story and hooks. Make 2019 YOUR year!! xx
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#impact #presscoverage #visibility #storytelling #press #influencer #pr #femaleentrepreneur #womeninbiz #fempreneur #sheboss #ukbusinesswomen #successfullwomen #inspirationalwomen  #womensupportingwomen #femalefounders #entrepreneursofinstagram #visibility #divorce #thiswomancan #news
  • Bursting with pride!!! 💗🍾💃⚡️ Last night our fabulous client @narcissistic.abuse.coach featured on Channel 4 News discussing and debating around the new divorce laws... and she smashes it! 🎉 You might be able to tell from her face it was a heated debate 😂 but she won hands down 👌🏻
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Having only established her business in September last year she has nailed a niche for herself as one of the UK’s few accredited divorce coaches. ... but she’s not the only one right? So why her?
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Well... let me tell you! 🙌 Caroline is not only an accredited divorce coach, she is trained in positive psychology and RTT, she is a best selling @authorsandco author and a true inspiration having turned her own divorce into her superpower, turning her life around from being 60K in debt to achieving financial freedom through several successful businesses enabling her to put her kids through private school.
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All of the above makes her very media friendly - but how would C4 know who she is? Because from day one we positioned Caroline as a credible expert- with a powerful media bio- even before she officially launched her business - meaning from day 1 she was featured in national media. I have lost count of the amount of national newspapers, magazines and radio interviews she has featured in. ... and this has also led to her winning several awards.
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We built her visibility and credibility and now they come! 🙌 This is a whole new level for Caroline and I couldn’t be more proud, and excited for her. ⠀
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Let’s see what comes next- more high profile media opportunities, invitations to speak at events, more awards... it’s going to be a great year @narcissistic.abuse.coach Xx ⠀
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#pr #femaleentrepreneur #womeninbiz #fempreneur #sheboss #ukbusinesswomen #successfullwomen #inspirationalwomen  #womensupportingwomen #femalefounders #entrepreneursofinstagram #visibility #divorce #thiswomancan #news

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Get in Contact

Head Office

The Leeming Building,
Ludgate Hill,
Leeds, LS2 7HZ

0113 236 1835

From our Twitter

Incredible interview from our incredible client on @Channel4News tonight! It’s safe to say Caroline @CSdivorcecoach :Transformational Divorce Coach nailed her title as an expert in her field and we are so proud of how she held her own in this debate! Go Caroline!! ⚡️🙌😘

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