Rachel Peru is undoubtedly a PR Powerhouse. This week she's been featured on 17 radio interviews alone and she's regularly featured in national press as a spokesperson for midlife women. She attracts brand collaborations and is regularly called upon for her experience and commentary having become a model and influencer in her 40's.    We have...

In this episode we encourage you to really think about the power of your journey and your story. Trigger warning - we do discuss suicide in this episode as Jen attempted to take her own life more than once and she explains why she feel she was saved because she has a calling to now help others overcome trauma and adversity.   Jen is an incredible...

In this episode I chat to assertiveness coach, best-selling author of Woman Up, and founder of female empowerment festival, Womanifest Jodes Salt. We talk about how she has chosen an event as her PR route to really personifying her mission and message and you can hear how you can get involved too as a female entrepreneur or a business owner in...

Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR Powerhouse from a PR novice in a matter of a few months. She was scared to share her story - it is one of severe trauma - but when ready she trusted in us to support her...

Meet the incredible Louisa Herridge from Mamas Ignited who is one of our star students, having worked with us in our Make Me Famous Mastermind to build her kick ass brand profile. Louisa is a new entrepreneur, having been a teacher until very recently -but one who went all guns blazing from day 1 and there's a lot to be said for this.   Join us...

What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many women in business struggle with believing they are PR-able. You absolutely are no matter what stage in business you are at, because PR isn't about your business, it's...

This is a biggie for many of our clients - it's seen as the ultimate trust tag, the title they strive towards. Does it feel out of reach for you as a woman in business? Maybe you've just started out and it's a dream, on your vision board? Well it IS do-able no matter how long you've been in business. It's not easy and yet it's totally do-able...!...

This week alone we’ve seen our clients win awards, get paid speaking gigs, win new DREAM clients, be approached for collabs, and secure national press coverage impacting millions - ALL from them nailing their story and getting super clear and confident on communicating their unique awesomeness  - BOOM! This is why I am so passionate about helping...

In today's episode we are talking about barriers and blocks as to why you are NOTdoing PR. We take a quick look at 3 of the main reasons female entrepreneurs we come across feel stuck or nervous about taking their first steps in their PR journey to getting in the press.  It all comes down to overwhelm. - Overwhelm around the logistics and fear of...

In this episode I share with you some insights from a fabulous talk from radio and TV Presenter. Remel London - who talked about 'How to Make it into the Mainstream' at Dani Wallace's recent Bee Inspired event. Listening to Remel's talk from a female entrepreneur perspective, with a PR hat on was so interesting as she talked about making the most...

Today I’m going to talk to you about a recent event entrepreneurial event I attended - the fabulous Bee Inspired, hosted by my incredible friend and client Dani Wallace, AKA the Queen Bee and I’m going to share with you some insights from the media panel I hosted there as well as some reflections on a talk from one of the guest speakers, Trina...

This week's episode is all about owning your impact as a female entrepreneur or online coach -  I ask you how often you actually stop to think about the impact you are making with your work. As part of International Women's Day we got tagged all over the Internet and it made me proud and reflective of how we've helped so many other women in...

"Find out who you are and do it on purpose!" Have you heard this quote before from the fabulous Dolly Parton?   We loved on this quote last week in our PR Party and really worked with those involved to get them to think about if they do this. Do you do this? Really?? Let's explore that...   In this episode we talk about how the big brands own...

In this week's episode I want to show you what PR looks like - without actually being able to show you what PR looks like!?!   We chat through the PR wins of 2 of our clients- both female coaches to other female entrepreneurs - to try and show you how varied PR can be, and how the same message can strike a chord with multiple media, enabling you...

So today's episode is a bit of a different one - one based on my reflections from an epic week in LA with the incredible Niyc Pidgeon and her Elite Mastermind. This was a real uplevel situation for me and I think it's useful for me to reflect on my own business growth as well as just to talk to you about all things PR.   In this podcast we...

Today we’re talking about using your story in PR and marketing, as a small business owner/female entrepreneur on a mission - and we talk about how it’s a responsibility to share it - for so many reasons! With inspiration from varied sources from Demi Lovato to Steve Jobs to Terry Pratchett we talk about the role of the storyteller in society and...

This has been quite a week - a juicy one full of a LOT of emotion, with some extreme highs and also moments of real vulnerability from our clients who are stepping out to be visible. You see it’s not plain sailing this PR lark - it’s not always a smooth ride, as due to the nature of PR we do, as a client of ours you dig deep, you often lay your...

Hello! Continuing our month of chat around business planning I thought I’d use this episode to answer a question I get asked a lot by female entrepreneurs who are starting to think about using PR to raise their profile and increase the power of their business communications and marketing…. The question:- When do I need a PR agency?   So this will...

If you're still in planning mode we thought it would be useful to highlight a few awareness days and diary dates coming up that you can use to supercharge your PR. These opportunities give you the chance to get in on the conversation NOW, and be seen as relevant and topical by the media.   In this episode we talk about the following PR routes you...

Welcome to 2022! A Huge HAPPY NEW YEAR from me. For this first episode back we're talking about Planning for PR Success and as well as kicking the year off with a forward focus I'm encouraging you to also take a look back....to see what you achieved last year, where you moved forward, and where you fell short of your goals around getting more...

I got asked last week in a PR Masterclass for female entrepreneurs - "What do I do if I don't have a story? Is PR dead to me?!" This made me realise how much onus we put on storytelling and so I wanted to reassure you that there ARE other ways to do PR.   In this episode I discuss 5 approaches to getting yourself in the press when you don't want...

  So today's episode comes at you after a bit of a rant and as an opportunity to give you a bit of a pep talk rather than a teach - as we explore the question of whether or not startups are credible.   You'll hear me talk about why I believe you are hugely credible even as a startup and why reading a news article that argued to the contrary got...

We work very closely with journalists - obviously - day to day -and often we introduce national journalists to our entrepreneur clients. Last week we held a VIP meet the media day and I thought I’d share with you some of the feedback we got there as when you’re pitching this kind of info is gold!   In this episode hear the top 5 tips from...

Last week we talked press releases - a very specific PR tool focused on getting small businesses and startups media coverage - getting press coverage as a female entrepreneur is a really important part of PR….but it’s not the be all and end all. Today we’re talking about More Than Media and why it’s important to see the bigger Public Relations...

We have been teaching female entrepreneurs how to write a press release in our Dare to Be Seen PR Programme this week and every time we do this it really reminds me of the power of this PR tool. Some small business owners believe that PR means Press Release - obviously it doesn’t - it means Public Relations and is about so much more than just a...

We have been teaching female entrepreneurs how to write a press release in our Dare to Be Seen PR Programme this week and every time we do this it really reminds me of the power of this PR tool. Some small business owners believe that PR means Press Release - obviously it doesn’t - it means Public Relations and is about so much more than just a...

Getting recognised for your work by an award can elevate your business above and beyond competitors. It can boost your credibility and visibility as a female entrepreneur on a mission and it can also generate you press coverage....but how can PR help you win these awards? In this episode I discuss 5 ways ....   We cover :- - How award entries...

Being playful with PR - How to use Awareness Days and Diary Dates to get Press Coverage Awareness days and diary dates are a PR Godsend - in fact many are created by PRs in the first place. When looking to get media coverage one of the rules of the game is to provide timely, topical press friendly content. Awareness days and diary dates hand this...

What happens when as a purpose and passion fuelled female entrepreneur you are attacked by visibility fears? You stay stuck, you stay hidden, you stay playing small.   I don't want this for any of you, so in today's episode we chat about visibility fears when it comes to getting your message and story out there, when it comes to getting yourself...

In today’s episode, we are going to be talking about YOU! I know this doesn’t always feel natural for everyone and my God I know what it feels like to feel uncomfortable around this but today we’re talking about ‘Brand You’ and what this means in a PR context. Often as female entrepreneurs when we are startups we go ALL in focusing on our...

In this episode we are talking about how your corporate career can be PR GOLD - whether it's a part of your life you have loved, or are trying to sweep under the carpet.    So often when starting our business journey as female entrepreneurs we feel like we are starting from scratch, from the bottom rung of the ladder that we need to work our way...

Today we are going to be talking about how you can craft your PR content - content that will connect based on who you really are and what you care about. This is all part of a proactive PR approach, when you pitch your ideas to journalists for consideration.   The place to start when proactively pitching to media is deciding what you say. We have...

In being able to celebrate the highs of securing our dream PR coverage, we must also recognise there will be times when the answer is no. There will be many reasons why a journalist might have said no to you on this occasion. Public relations, like journalism, is a fast paced industry where things are always moving and changing. It’s important to...

To experience PR success, you must identify the mistakes made in the process of creating it and how to correct them. Today, I’m going to guide you through putting your story out there in a way that captivates your audience and avoids the common pitfalls in PR. We’ll talk about what you need to do before sending your PR story to the journalists in...

In today’s episode, we are going to talk about the effects of sharing our story with the press. We are going to see how the power of a good PR story can open doors to getting national coverage and opportunities for getting paid. We will understand how your PR story can touch the lives of audiences and inspire them on their journey to...

In this episode, I’ll share my knowledge on what media you should target to get your PR message out there and build your portfolio with ease. We’ll talk about the importance of starting with local media because they tend to support local entrepreneurs, and I’ll also share some advice on how to contribute to global online media and get recognised...

In today’s episode, we’ll talk about how to successfully pitch your message to journalists. We’ll talk about what to share, the ways to share it, and how to communicate with journalists to help them get your message across media. We’ll also explain the reasons why most people feel the need to give up when it’s time to pitch to journalists.   What...

It is not always a smooth ride when undertaking PR. You might face some challenges on your journey, and one of these challenges is imposter syndrome. In today’s episode, I share my experience of having imposter syndrome and how I overcame it. I talk about how imposter syndrome can block you from growing your business as you shy away from...

In the first three episodes of PR Powerhouse, we talked about what PR is and the essence of having good PR. Today, we will be sharing what you need to get started with PR, how to build your mission message, and how to promote your purpose-driven business. What You Will Learn in This Episode: - 5 important keys to get started with PR - How to...

Today’s focus is on how startups can get national press coverage for free. We emphasize the importance of using your personal experience to connect with your audience. I’ll also share some of my knowledge on using relatable content to attract journalists to your business. What You Will Learn in This Episode: - The 3 ways that startups can use PR...

In this episode we talk about how important it is to include PR in your marketing strategy. So many times PR is created with minimal effort, or even left out of marketing altogether. Avoiding the use of PR is similar to someone who has superpowers and refuses to use them. But with good PR, you can boost your credibility and grow your audience. ...

In this episode we are laying the foundation of exactly what PR is and how it can be properly incorporated into your business. We talk about understanding the elements of PR, their uses and how to do PR the right way. We also share useful storytelling tips to keep you on the right track of creating good PR. What You Will Learn in This Episode: -...

Are you a passion and purpose fuelled entrepreneur, someone on a mission to spread your message? A business coach, a leader, a founder who desperately wants to help more people with your work? Then you NEED knowledge on how to harness the power of PR to boost your credibility and business visibility!  If you have great ideas you’d like to share...