013 Brand You And Value Based PR

013 Brand You And Value Based PR

In today’s episode, we are going to be talking about YOU! I know this doesn’t always feel natural for everyone and my God I know what it feels like to feel uncomfortable around this but today we’re talking about ‘Brand You’ and what this means in a PR context. Often as female entrepreneurs when we are startups we go ALL in focusing on our...

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012 How PR-able Is Your Corporate Career?

012 How PR-able Is Your Corporate Career?

In this episode we are talking about how your corporate career can be PR GOLD - whether it's a part of your life you have loved, or are trying to sweep under the carpet.    So often when starting our business journey as female entrepreneurs we feel like we are starting from scratch, from the bottom rung of the ladder that we need to work our way...

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011 Your PR Content – What’s Your Big Idea?

011 Your PR Content – What’s Your Big Idea?

Today we are going to be talking about how you can craft your PR content - content that will connect based on who you really are and what you care about. This is all part of a proactive PR approach, when you pitch your ideas to journalists for consideration.   The place to start when proactively pitching to media is deciding what you say. We have...

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010 How To Deal With Journo Rejection

010 How To Deal With Journo Rejection

In being able to celebrate the highs of securing our dream PR coverage, we must also recognise there will be times when the answer is no. There will be many reasons why a journalist might have said no to you on this occasion. Public relations, like journalism, is a fast paced industry where things are always moving and changing. It’s important to...

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009 The Top 5 PR Mistakes

009 The Top 5 PR Mistakes

To experience PR success, you must identify the mistakes made in the process of creating it and how to correct them. Today, I’m going to guide you through putting your story out there in a way that captivates your audience and avoids the common pitfalls in PR. We’ll talk about what you need to do before sending your PR story to the journalists in...

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008 The Power of Your PR Story

008 The Power of Your PR Story

In today’s episode, we are going to talk about the effects of sharing our story with the press. We are going to see how the power of a good PR story can open doors to getting national coverage and opportunities for getting paid. We will understand how your PR story can touch the lives of audiences and inspire them on their journey to...

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007 What Media Should I Target?

007 What Media Should I Target?

In this episode, I’ll share my knowledge on what media you should target to get your PR message out there and build your portfolio with ease. We’ll talk about the importance of starting with local media because they tend to support local entrepreneurs, and I’ll also share some advice on how to contribute to global online media and get recognised...

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006 How to Pitch to Journalists

006 How to Pitch to Journalists

In today’s episode, we’ll talk about how to successfully pitch your message to journalists. We’ll talk about what to share, the ways to share it, and how to communicate with journalists to help them get your message across media. We’ll also explain the reasons why most people feel the need to give up when it’s time to pitch to journalists.   What...

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005 How PR Can Help You Overcome Imposter Syndrome

005 How PR Can Help You Overcome Imposter Syndrome

It is not always a smooth ride when undertaking PR. You might face some challenges on your journey, and one of these challenges is imposter syndrome. In today’s episode, I share my experience of having imposter syndrome and how I overcame it. I talk about how imposter syndrome can block you from growing your business as you shy away from...

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004 What You Need To Get Started With PR

004 What You Need To Get Started With PR

In the first three episodes of PR Powerhouse, we talked about what PR is and the essence of having good PR. Today, we will be sharing what you need to get started with PR, how to build your mission message, and how to promote your purpose-driven business. What You Will Learn in This Episode: - 5 important keys to get started with PR - How to...

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003 How Startups Can Get National Press Coverage for Free

003 How Startups Can Get National Press Coverage for Free

Today’s focus is on how startups can get national press coverage for free. We emphasize the importance of using your personal experience to connect with your audience. I’ll also share some of my knowledge on using relatable content to attract journalists to your business. What You Will Learn in This Episode: - The 3 ways that startups can use PR...

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002 Five Reasons Why PR Power is a Marketing MUST

002 Five Reasons Why PR Power is a Marketing MUST

In this episode we talk about how important it is to include PR in your marketing strategy. So many times PR is created with minimal effort, or even left out of marketing altogether. Avoiding the use of PR is similar to someone who has superpowers and refuses to use them. But with good PR, you can boost your credibility and grow your audience. ...

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001 What Exactly is PR? – A Beginner’s Guide

001 What Exactly is PR? – A Beginner’s Guide

In this episode we are laying the foundation of exactly what PR is and how it can be properly incorporated into your business. We talk about understanding the elements of PR, their uses and how to do PR the right way. We also share useful storytelling tips to keep you on the right track of creating good PR. What You Will Learn in This Episode: -...

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000 Welcome to PR Powerhouse!

000 Welcome to PR Powerhouse!

Are you a passion and purpose fuelled entrepreneur, someone on a mission to spread your message? A business coach, a leader, a founder who desperately wants to help more people with your work? Then you NEED knowledge on how to harness the power of PR to boost your credibility and business visibility!  If you have great ideas you’d like to share...

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