PR STRATEGY & CONSULTANCY

Experts in PR Strategy

This is where our years of experience comes into play and our diverse sector expertise is invaluable – and you can tap into it whether you’re part of a large organisation or you are a solo entrepreneur.

We’ve sat on boards and held management meetings directing PR strategy within corporates with millions to spend on PR. We’ve seen award winning campaigns through from conception to completion. We’ve also helped entrepreneurs launch and grow a business through PR. We get excited by all of it!

We know the theory and have had lots of experience of putting it into practice.

If you’re excited about what you can achieve, and are prepared to raise the bar, then so are we.

Let’s achieve some amazing results!

 

We are often called upon for our expertise to help create or develop 3, 6 or 12 month PR strategy and communications plans and bring Director level input to help guide your vision. Together we will unlock substantial PR exposure by answering the following questions:

  • How do you get the best out of PR?
  • How can you use PR to fulfill business growth needs?
  • How can PR help raise the value of your brand?
  • How can PR generate you a profile to be proud of?
  • How can PR help you differentiate in your industry to be a market leader or challenger brand?
  • How can PR give you a voice with the audiences you need to speak to?
  • How do you make PR work alongside other departments? (for larger organisations)
  • How do you win awards?

We love working with clients to unlock the answers. Just shout if we could save you time and hassle by helping you with your PR Strategy.

PR Newbie

Whether it’s to launch your new business or look at how to share some exciting news our ‘Getting Started’ PR Plan is for you if:-

  • You are new to PR but want to create strong foundations and really nail your PR messages
  • You want to understand the PR routes for getting your business promoted
  • You’d benefit from some input and creative ideas on how to tell your story
  • You’d like to create a 3 month plan of how to capitalise on your PR story

This is an entry level plan that gets you off the ground and gives you a framework of PR activity to follow.

Elements include:

  1. An intro to PR interactive module (watch a 5 minute video and complete a worksheet to understand what PR is all about)
  2. A 1.5 hour ‘Clear Vision’ Call (based on some homework we ask you to do on your brand messages and story) where we discuss your key USPs and brand values to illustrate through PR and define how to make you stand out Vs competitors *This can be upgraded to a half day workshop if preferable
  3. A PR report detailing your key messages and how to position your brand story, recommending your PR activity to help you achieve your immediate goal (launch the business, promote news etc). We also include recommendations of how to follow that up in months 2 and 3
  4. A 1 hour tie up call to run through the report, offering further insights and advice as your sounding board, and agree your actions to move forwards

You’ll come out with: An understanding of how PR can work for you, a clear set of brand messages you can use across all marketing, and a range of PR ideas to put into practice over the coming months, PLUS a huge sense of excitement around what can be achieved!

How much does it cost?: £539 + VAT (For smaller budgets individual elements of this programme can be carried out. Please just ask and we’ll see how we can help)

 

If you’re a bit further down your PR journey, and understand the power of PR but could do with an extra brain to develop some PR strategy and campaign ideas for the business, then look no further.

We work regularly with MDs, entrepreneurs and marketing managers with this package, working as an extension of their team/business to bring a new dimension to their PR planning. Tapping into our award winning creative insights we help you to plan PR that will really make an impact.

This is for you if:

  • You already carry out PR activity but want some fresh ideas
  • You have big PR gaols and would like some support on how to achieve them
  • You’d benefit from 3rd party advice on how to stand out from your competitors
  • You have a marketing plan that you need to incorporate PR activity into

We tap into our wide ranging experience to guide you, our creative ideas to inspire you, and our strategic business brain to drive you. This is lots of fun, getting under the skin of your PR power and planning activity that will help you make waves in your industry.

Elements include:

  1. Identifying your brand values, and key PR messages (either from existing marketing plans or our ‘What’s Your Story’ PR module)
  2. A 1.5 hour ‘Sheer Vision’ Call (based on some homework we ask you to do around your marketing and PR objectives) where we discuss your PR goals, key audiences and their desired responses *This can be upgraded to a half day workshop if preferable
  3. A report detailing your PR opportunities, with recommended PR activity for the next quarter, based on your goals
  4. A 1 hour tie up call to run through the report, offering further insights and advice as your sounding board, and agree your actions to move forwards

You’ll come out with: A quarterly PR plan, aligned to your marketing objectives, and a documented vision of your PR objectives.

How much does it cost?: £750 + VAT (this can be split into 2 payments if required)

If you’d like to get ahead and outline a full 12 month PR strategy, this means that you can set about pre-planning content that will produce PR results for you throughout the year.

Extremely effective for:-

  • Creating a framework to position your overall marketing around, or developing PR content to sit within your marketing plan
  • Getting Director/Stakeholder buy in and sign off for a communications strategy you can then work to throughout the year
  • Building PR ideas around key calendar and business dates
  • Identifying future PR and media opportunities through media research and features planning

Elements include:

  1. A 1.5 hour ‘Sheer Vision’ Call (based on some homework we ask you to do around your marketing and PR objectives) where we discuss your PR goals, key audiences and their desired responses *This can be upgraded to a half day workshop if preferable
  2. A report documenting your brand values, and key PR messages (from existing marketing plans)
  3. A 12 month PR activity plan outlining your PR opportunities and how you can build on these across the 12 month’s activity. Here we will set some big goals and stretch targets for the PR impact by the end of the year
  4. A 1 hour tie up call to run through the report, offering further insights and advice as your sounding board, and agree your actions to move forwards

You’ll come out with: A 12 month PR plan, aligned to your marketing objectives, and a documented vision of your PR objectives and key PR messages.

How much does it cost?: £1500 + VAT (this can be split into 2 payments if required)

* If more intensive support is needed  – i.e Board presentations; in-house brain-storming sessions and workshops; and attendance of marketing meetings this can all be offered by our PR Director or Account Manager at an additional hourly rate fee.

 

“Chocolate PR played a key role in our communications strategy over a 4 year period, helping us win several awards and differentiate in our market. I hugely valued their involvement and expertise – this alongside their friendly approachable manner made them a pleasure to work with” 

Tracy Fletcher

Head of Communications, Skipton Building Society

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Head Office

Chocolate PR Ltd,
1 Aire Street,
Leeds, LS1 4PR

0113 236 1835

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