If you’re a bit further down your PR journey, and understand the power of PR but could do with an extra brain to develop some PR strategy and campaign ideas for the business, then look no further.

We work regularly with MDs, entrepreneurs and marketing managers with this package, working as an extension of their team/business to bring a new dimension to their PR planning. Tapping into our award winning creative insights we help you to plan PR that will really make an impact.

This is for you if:

• You already carry out PR activity but want some fresh ideas
• You have big PR gaols and would like some support on how to achieve them
• You’d benefit from 3rd party advice on how to stand out from your competitors
• You have a marketing plan that you need to incorporate PR activity into

We tap into our wide ranging experience to guide you, our creative ideas to inspire you, and our strategic business brain to drive you. This is lots of fun, getting under the skin of your PR power and planning activity that will help you make waves in your industry.

Elements include:

1. Identifying your brand values, and key PR messages (either from existing marketing plans or our ‘What’s Your Story’ PR module)
2. A 1.5 hour ‘Sheer Vision’ Call (based on some homework we ask you to do around your marketing and PR objectives) where we discuss your PR goals, key audiences and their desired responses *This can be upgraded to a half day workshop if preferable
3. A report detailing your PR opportunities, with recommended PR activity for the next quarter, based on your goals
4. A 1 hour tie up call to run through the report, offering further insights and advice as your sounding board, and agree your actions to move forwards

You’ll come out with: A quarterly PR plan, aligned to your marketing objectives, and a documented vision of your PR objectives.

How much does it cost?: £750 + VAT

If you’d like to get ahead and outline a full 12 month PR strategy, this means that you can set about pre-planning content that will produce PR results for you throughout the year.

Extremely effective for:-

• Creating a framework to position your overall marketing around, or developing PR content to sit within your marketing plan
• Getting Director/Stakeholder buy in and sign off for a communications strategy you can then work to throughout the year
• Building PR ideas around key calendar and business dates
• Identifying future PR and media opportunities through media research and features planning

Elements include:

1. A 1.5 hour ‘Sheer Vision’ Call (based on some homework we ask you to do around your marketing and PR objectives) where we discuss your PR goals, key audiences and their desired responses *This can be upgraded to a half day workshop if preferable
2. A report documenting your brand values, and key PR messages (from existing marketing plans)
3. A 12 month PR activity plan outlining your PR opportunities and how you can build on these across the 12 month’s activity. Here we will set some big goals and stretch targets for the PR impact by the end of the year
4. A 1 hour tie up call to run through the report, offering further insights and advice as your sounding board, and agree your actions to move forwards

You’ll come out with: A 12 month PR plan, aligned to your marketing objectives, and a documented vision of your PR objectives and key PR messages.

How much does it cost?: £1500 + VAT (this can be split into 2 payments if required)

* If more intensive support is needed  – i.e Board presentations; in-house brain-storming sessions and workshops; and attendance of marketing meetings this can all be offered by our PR Director or Account Manager at an additional hourly rate fee.