ExPERT -LIVE!

Become a Key Person of Influence…QUICKER!

It’s becoming harder and harder to cut through the noise and get your ideal clients to hear you. If you want to be an industry leader in a trust recession you need to act NOW – get the competitive advantage today, not in 2 years time. Start to own your space.

PR can help and we’ve decided to make it easy for you to achieve this even FASTER!

Introducing Expert – Live! – The Chocolate PR 6 Week Experience.

 

Being quoted as an expert in the press is within reach and it needn’t take years – or even months! – let’s do it in 6 weeks!

 

“When I wanted to launch my business with a bang I was recommended Chocolate PR- & I’ve had National Press, TV Coverage, Industry Press, International Press…and I had NO clue about how to do any of it..Now it’s fun to Google myself…and I’m grateful for the opportunities this exposure brings me every day.”

Dani Wallace, IATQB, Founder of The Big Festoon

 EXPERT – Live! – A Chocolate PR 6 Week Experience 

 

The Programme – We do all this together x

We establish you as an expert, we celebrate you as an expert, we help the internet present you as an expert.

  • First we build your kick ass bios
  • Then we keep you accountable to get sh*t done – With 1 key PR activity per week  (more if you want!)- weekly activations/co working
  • Creation of your bespoke media lists
  • Weekly pitching to the press (across profile interviews, press releases, thought leadership articles)
  • Live PR requests for you to respond to
  • Guaranteed press coverage
  • Coverage celebrations as I showcase you to my audience
  • Access to pitch guides, templates, PR coaching and our little black book!
  • We’ll fast track your expert status as we create your EXPERT Digital PR Footprint

*More info below on the breakdown of what we cover.

 

How is it delivered?

  • It’s NOT a ‘turn up at 1pm on Thursday and listen to me talk’ approach 
  • Each week you get sent training and tasks to do via email. 
  • You don’t have to log into anything, or work through a course – this is fast action taking! We are fast tracking to the ‘doing’
  • You get What’sApp support for questions and content checking
  • You get live media opportunities sent via WhatsApp as and when they arise
  • You get regular What’sApp checkins and boosts from me to keep you moving forward 

Let’s Start Something new
Say Hello!

 Got a question? Let us know. We’re here to guide you – we know this is all new!

Or WANT IN? Get first dibs on your space. Investment starts at £997 + VAT or £1997 + VAT for VIP in our Earlybird Offers during June & July 2026.

Let’s explore and see which is right for you xx

“Business owners told me they’re finding it harder and harder to be heard, they are getting lost in a sea of noise, and their message isn’t reaching people. These are good people, here to make the world a better place and I wanted to create an injection of PR Energy that will help them cut through, at speed. They need to be found as the expert – & they don’t want to wait years because there’s an urgency out there right now – so let’s go! This is a supercharged ‘done with you’ PR offer that cuts to the chase faster. Less trainings, more action, less theory, more doing, and more support from me and the team cheerleading you on. I’m excited for what’s possible. ”

Jo Swann, Chocolate PR

PR Positioning

Before we even start introducing you to the media we need to make sure you are showing up as the kick ass expert you are! -and not just ANY old expert -but actually showing up UNIQUELY as you. We ask all the right questions to get you to reflect on which parts of your journey makes sense to share, what YOUR people need to know to connect fully with you, and we set to work crafting a power bio. We look at who you are and what change you are here to make, weaving in elements of storytelling, credibility building and power positioning so NO-ONE else can show up like you can.  We tap into our 4Ps Storysteps method and use our AI tools to help you build a bio that cuts through,

PR PITCHING

When you’re showing up as an expert we waste no time in getting you in front of the right media. We know how to play the PR game and can make magic happen for you! Profile Interviews. Press Releases, Knowledge Sharing Articles – we explore them all as we set about PROVING you are a an expert in your field through press articles – no matter how new you are to business. Being an expert comes down to showing up as one – and this is a conscious choice you need to make. 

Weekly ‘challenges’, WhatsApp Support; Templates & Guides; Pitching coaching – it’s all here for you as we work together to get you featured in the media before 6 weeks is up! 

 EXPERT – Live! – A Chocolate PR 6 Week Experience 

 

Week 1-  Introducing YOU – Nailing your Expert Bio & Creating Your Intro Blog -using the 4 Ps. We tap into our PR Methodology to make sure you show up like you mean it!

Week 2 – Meet’ the Media – Media Contacts &. Connections. Find the PERFECT journalists for your topic/vibe. We’ll show you how to find them and tap into our little black book 

Week 3 – Make the Pitch  – Build your Profile – The 5th P – First intro emails done. Profile Interview pitches out.

    Week 4 – Your Expert Voice – Pitch Knowledge Sharing content to 5-10 contacts. Work with your expert topics and create content that celebrates your approach, your vibe and your knowledge  – could be subject specific press, industry press, business media, local media – we’ll explore the best fit for you

      Week 5 – Build Digital Footprint with a Press Release – Use the press release as a chance to tell your founder story and share your expertise and create multiple pieces of press that will live on the web forever – what can you announce to position yourself as an expert – we will guide you on this, and provide templates and pitch guides.

      Week 6 – Coverage Booster – This week we fill in the gaps, double down and create new coverage opportunities – everyone will be at different stages so this week is fluid – we support you where you need it to ensure you nail coverage before Graduation!

       

      THEN COMES GRADUATION TREATS & CELEBRATIONS! xx 

      INVESTMENT:- £997 + VAT for Done With You Coaching – We arm you with everything you need to succeed, hand hold you through all the steps, coach and guide you (Yep you even get WhatsApp access to us!) with weekly activity to move you forward and supply you with live media opportunities over a 6 week ‘Get Sh*t Done’ period. This is an ABSOLUTE steal of a deal – this level of support + this budget…it’s a gift and one that will keep giving, as you nail your bios and how you show up with confidence and conviction and become PR ready and learn how to play the PR game, so you can create press coverage for months and years to come! x

      £1997 + VAT VIP OFFER – With added Done For You Services. With this one you get all the above but we ALSO create the bios for you (1 full editorial bio, 1 expert PDF bio), we create any press releases you need, and give you a bespoke media list. We also take on 3 PR pitches for you, sent by our team, and you can call on us 121 for 20 min calls at any time during the process to keep you on track, or to help with pitch ideas or focus (a max of 4). This is like having a PR team in your pocket – access to experts to dive in on your behalf to help fast track your progrees

      “In 6 weeks you will have stepped into your Expert status, you will have an ‘Expert Imprint’ – online evidence from the press coverage that you are a leader in your space – and you’ve started building your online profile, to enable you to be found for months and years to come. Anyone not doing this work right now will get left behind and someone less qualified will be the one with all the glory – don’t let that happen -it’s time to claim your space and own your place as the expert you are x ”

      Jo Swann, Chocolate PR

      Who is this for/not for?

      1. This is for you if you are a services business – if you have expertise to share

      2. You do not need YEARS of business experience, as long as you have value to share

      3. This is for you if you’re tired of seeing others lead your field and you want to be the expert voice that’s getting heard

      4. This is for you if you value building your SEO and GEO presence online so you can be found as an expert more quickly and easily -let’s get you on Google!

      5. This is for you if you are an action taker and don’t like faffing around with courses

      6. This is for you if you appreciate being able to tap into £thousands of mentorship for a fraction of the price

      7. This is not for you if you don’t like voicenotes! – as you’ll get a few from me!