PR – ‘You Can Do it!’ Programme

6 steps to PR Success

This 1-2-1 PR training programme that gives startups and entrepreneurs a leg up with PR.

We’ve made an impact, we’ve won awards and gained fantastic exposure in national and local press.

We’ve also supported many, many small businesses keen to make their mark in their industry to do the same, proving that PR is not just for the big boys!

It really is heartbreaking to see so many fantastic businesses falling under the radar. So, now it’s your turn.

We’ve decided to commit a percentage of our time to supporting startups and female entrepreneurs get to grips with PR.

If you:-

  • Are a passionate business owner determined to build a brand not just a business
  • Are an expert in your field keen to raise your profile
  • Have an interesting story as to why you started your business
  • Sell something unique that people really need to know about
  • Have a mission of what you want to achieve with your business (disruptor, growth, helping people)
  • Want to raise your visibility to your potential customers
  • Are interested in getting in the press for free

….but don’t know where to start with getting your story out there….

‘PR You Can Do It!’ Modules can help you tap into the potential of PR

Modules can be done singularly or block-booked and range from 1-2 hours and can be done in person, in Leeds, West Yorkshire, England, or via Zoom as an online video call, globally.

Prices range from £100- £200  + VAT per module

They include:-

  1. PR Vs Advertising – learn the difference so you can recognise opportunities and tap into how to get in the press for free. 
  2. What’s your story? – Here we dig down to really find your PR hooks – many of which you will not know you have! But we find/create your story to make it PR-able and journo friendly using our journalistic background and our proven templates
  3. Writing your press release – We take your story hooks and teach you how to use them to write a killer press release, sharing our knowledge and proven structure that gets our clients in the press for free. We provide a template and 121 coaching
  4. Approaching your media – Here we run through with you who to approach at what media, and coach you through what they will be looking for, advising you on how to communicate with them, using our media database and personal contacts to help you increase publication chances
  5. Developing your PR plan – In this module we look at how you can create ongoing PR opportunities, through creating a PR plan for the coming months
  6. Evaluating your PR success – Here we look at how to measure your PR achievements and report back on them to show the positive impact PR has on your business

[These courses are currently done 1-2-1. Email jo@chocolatepr.co.uk to be alerted when our online courses are available and to receive an early bird discount. Coming very soon!]

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Say Hello!

Please do get in touch – we’re happy to have a chat. (No strings attached.)

Whether you’d like to know more about how PR can help your business, or would like to run something past us, get in touch here. We’ll get back to you as soon as we can!