Reactive PR

Have you seen your competitors or peers getting in the press and think ‘that should’ve been me?’ Do you wonder how they’re doing it, being quoted as an expert here there and everywhere?

If you appreciate the power of PR, but don’t have time to source opportunities yourself, let us keep our eyes out for you.

Let us tap you into opportunities that come from journalists needing fast turnaround support, with information, advice, quotes, case studies, products to feature – we get these presented to us daily, and we then pass them over to you.

Opportunities that come are usually things like being included in a wider article offering your expert opinion on a given subject, your story as a case study, featured guest blog opportunities, radio interviews, TV appearances…that kind of thing.

Clients have been featured in Cosmo, The Guardian, Huff Post, Thrive Global, Forbes, The Telegraph, The Metro, Entrepreneur & Investor, to name just a few

Register for our ‘On the Lookout’ PR service, and we’ll make sure you’re considered for any relevant PR opportunities coming from your industry.

Each relevant opportunity will be presented to you when it arises, and if required we can then compile features, offer quotes, and arrange interviews.

Youll come out with:

  • Increased visibility and credibility – An increased media profile which will provide mass audience exposure of your brand along with ‘trust tags’, such as ‘As Seen in The Telegraph’ that you can milk across your marketing
  • Strong relationships with national press who come to rely on you for content
  • An understanding of how PR works ‘behind the scenes’

“This service from Chocolate PR opened doors for me in many ways, very quickly. It got me into The Guardian, Cosmo and Women’s Health all within the first month of working with them – providing me with national media logos to use on my marketing, which in turn led to new business opportunities. I’m really grateful that they have created such a service to make national PR a real option for small business”.

Dr Zaffran Shahzada

What does this cost?

Budget: Month 1 £997 + VAT Kick off and you get all this:-

  • Our proven ‘What’s Your Story’ PR Media Bio Template, written from a journalistic perspective, to help you hone your media friendly angles
  • A 121 zoom call with a Chocolate PR team member to help you NAIL your PR-able angles and ensure we have dug deep enough to find several PR angles we can use to generate you coverage
  • The creation of a professional media bio for use when responding to journalists requests, to position you as an expert (can also be used, and often is, for wider marketing messaging across your website, social channels, or for award entries)

(The above RRP is £497 but it comes as part of this package)

  • Us connecting you to national media opportunities, live as they come in to us (ALL opportunities sourced in month 1 are within this fee – no additional charges are made)

Ongoing fees:

  • From month 2 (as long as you have achieved coverage in month 1) there is then a £200 + VAT On the Lookout fee for us to continue to offer you media opportunities, and respond on your behalf to journalist requests. This is a ridiculously low cost way of having a PR agency be your eyes and ears sourcing media opportunities for you and for providing a press office service. (Includes organising opportunity, obtaining quotes from you, providing information to journalist, editing media content)


  • From month 2 there is also a fee attached per piece of coverage achieved. You are in control of this. You can say yes or no to opportunities we present and you only get charged if the publication prints your comment/content. It is a ridiculously low cost for achieving national media coverage.  These fees are:-

£100 + VAT for local coverage or a small blog; £200 + VAT for inclusion in national coverage or a bigger blog (you will feature as part of a wider piece); £250 + VAT for national coverage where you are the only expert of it is a feature about you


You can choose to pay a £500 + VAT flat fee and all coverage is included.

Clients have achieved coverage in:-


*Please note that this service is not suitable for all types of business – working with us on this basis involves a short application process so we can determine if it would work for you.

“I LOVE this service. Just a couple of weeks after first working with the team in this way I was in the national press – just little old me running my business from home in The Telegraph, it was insane. Now I’m regularly called upon by media for expert comment and it’s helped my business boom massively. I support female entrepreneurs globally through success coaching and them seeing me quoted in national press provides the visibility and credibility to help me stand out in my market”.

Emma Stirk

Success Coach

I only set up my business this year, and opened my shop just 2 months ago but I have already secured a feature in a women’s magazine, telling my story and promoting my services. I find this truly incredible!

Susan Hughes

Founder, The Wool Boutique

Join Our FREE Facebook Community

We have created a very special group over on Facebook. Here we offer PR training, PR tips, media opportunities and really help you get under the skin of how you can use your story to build visibility, and credibility in your business through getting in the press. It’s also full of a lovely bunch of supportive, like-minded people 🙂

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See what we’ve been up to lately and see what you could learn for your business around how to get your story out there, we like to share our advice to help you to get under the skin of PR,  so you can start to get noticed!

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Say Hello!

Please do get in touch – we’re happy to have a chat. (No strings attached.)

Whether you’d like to know more about how PR can help your business, or would like to run something past us, get in touch here. We’ll get back to you as soon as we can!

Get in Contact

Head Office

The Leeming Building,
Ludgate Hill,
Leeds, LS2 7HZ

0113 236 1835

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