Proactive PR covers the ‘Traditional’ PR elements of storytelling, in that it usually requires a press release being issued to the media to explain and position your PR story.
This works perfectly if you have a new announcement to make, news to share, or something to celebrate.
If this is the case we’d work with you to:-
- Craft the strongest press release possible, looking for, or developing news hooks and creative angles
- Support you in getting this out to your target media using our press contacts, media lists and social media channels
- Offer a full press office service to liaise with the press on your behalf and follow up any press releases issued to them to help secure coverage
- Provide leads for future PR opportunities as the result of our media conversations
We may also recommend creative media gifts, media visits or press events as part of this activity.
Other elements of proactive PR include securing things like guest blogs and feature writing opportunities. This is where we pitch you as an expert in your field and produce some ready-made content for the press to make use of, having researched your media opportunities.
As part of proactive PR we can also work with you to create creative PR campaigns, to help generate PR stories, thus creating PR opportunities when you don’t have ‘news’ as such.
How much does this cost?
Local media activity can range from £350 – £500 + VAT, with national media relations activity ranging from £1500 – £3000 per month but we also quote bespoke to each project and depending on your story may be able to tap into national media for a reduced budget, so please just get in touch for a chat.
This work can also be combined with our reactive PR service. We will provide a bespoke quote based on your media targets and objectives.
Join Our VIP Facebook Community
Sign up to our newsletter and exclusive facebook group, where you can connect with like minded people and stay plugged into the latest PR tips and techniques.
Recent posts from the Blog …
View more stories on how chocolate PR, has helped companies succeed
So we’ve had a really interesting week carrying out some market research where we got under the skin of many of your challenges and are going to be tackling some of these over the coming weeks to help you get PR ready. This was a big one though....your belief that...
You know we talk to you about values-driven PR…about telling your story and about illustrating your vision? Well this campaign is it! Lyndsey has hit PR perfection by launching her ‘Have a Heart campaign’ aiming to raise awareness for how we interact with others and how we can consciously be kinder to others.
Part-time Public Relations Assistant - Leeds based We've got a great opportunity for someone to come and get stuck in with our Leeds team- could it be you? We need someone charismatic, a fast learner, a great communicator, someone not afraid to pick the phone up and...
Let’s Start Something new
Please do get in touch – we’re happy to have a chat. (No strings attached.)
Whether you’d like to know more about how PR can help your business, or would like to run something past us, get in touch here. We’ll get back to you as soon as we can!