A time to refresh your brand and nail your messaging
We are excited to be partnering on this workshop in January that will give small business owners and entrepreneurs a chance to take stock before the year kicks off to ensure they have all their ducks in a row for 2019 and have a brand that they can be really proud of. Too often we drift through the year, making do, but knowing deep down that we are not presenting ourselves in the best possible way….well this workshop is your chance to make a change, to step up and to really ensure your business is ready for growth in 2019.
We’re really excited to be a partner in it and work alongside the very talented Deborah O’Grady, who has over 20 years experience of brand design and brand storytelling, for some amazing brands. We know this very hands on workshop will leave you packed full of new ideas, inspiration and motivation but also some very practical outcomes to help you move forward with a brand and messaging you can get right behind in 2019. Really hope you’ll join us! 🙂
Who is the workshop for?
Small business owners and entrepreneurs who are really ready to make 2019 their best year yet. In this workshop we’ll guide you through the same brand process we’ve used to create big name brands. We’ll help you define your purpose so that you can communicate with meaning and motivation to attract the right customers for the right reasons. You’ll learn how using PR can help you engage and excite people around your business, expertise and values, to make sure you stand out against your competitors.
This workshop is for you if you’re:
- Struggling to grow your business or feel stuck
- Keen to evolve your brand but unsure where to start
- Embarrassed about your brand as it doesn’t do you justice
- Finding it difficult to explain clearly and with differentiation what your business does
- Feeling invisible
- Aware all your messaging is different –but unsure how to fix it and tell your story
- Looking to rebrand
- Looking to raise your profile
Learning Outcomes
Learning Outcomes- Understanding of branding and how it helps build your business
- Clarity on what you stand for and your brand values
- Know your brand voice and how to use it
- Discover your brand story and how to share it
- Learn how to define your target market and what motivates them
- Why researching your competitors helps uncover meaningful insights
- Steps of how to discover your brand truth
- A comprehensive brand audit to help you rebrand– an understanding of what’s working and what isn’t
- Create a brand experience that your customers will remember
- A clear understanding of your unique brand story and how to communicate to your audience
- New knowledge on how you can use PR in your business to expand your reach
- The ability to write your story in a press friendly way using our proven press release template
- Insights into how journalists work so you can identify PR opportunities to get yourself in the press for free
On the program you’ll get:
- Worksheets to help build your brand and tell your story
- Brandology templates and guides
- A post workshop 1-2-1 session with Brand strategist –Deborah O’Grady to help you define your findings
- A post workshop 1-2- 1 session with PR coach, Jo Swann, to help you nail your story
- A chance to network with like minded women business owners
- A delicious lunch and refreshments throughout the day
The Brandology Experience
- Agency Expert – Passionate specialists with vast experience of working with big brands
- Quality content tried and tested processes we’ve used for household brands that have worked
- Theory and practical based training to implement into your business
- Small class sizes to ensure you get the most out of the day
- A consultantation ahead of the workshop to ensure you get the most out of the day
- A 1-2-1 coaching session post workshop to help you with the next steps
The Course Directors
Deborah O’Grady
Deborah has worked in brand marketing for over 20 years, working with big brands such as Hugo Boss, Silentnight beds, First Direct and Irn-Bru. She’s worked agency and client side, advised agencies and owned her own.
Deborah’s misson is to bring an entrepreneur’s dream to life to help shape it and create a lasting, successful brand. Taking you through the same steps as the big brands she ensure you’re positioned correctly, speaking to the correct audience and helps you find that special something that sets you apart. Whether it’s just a business idea you have or you’re a fully functioning business, Deborah gets to the heart of your business, reveals key insights and helps you craft your story.
Jo Swann
The founder and Director of Chocolate PR and a PR coach to clients globally, Jo launched Chocolate PR nearly 15 years ago, after working in media, marketing and PR agencies, to challenge the way PR was being done by the bigger agencies as clients were being served up terrible experiences through ineffective retainers and inauthentic agencies. With Chocolate PR she set out to produce accessible, effective PR services using creativity and imagination alongside journalistic skills to generate visibility for clients. She has worked with companies of all sizes including the likes of Whistles, NSPCC, learndirect, Marriot Hotels, Yo! Sushi, Dale Carnegie, Skipton Building Society to name just a few and won many awards along the way but her mission now is to help small businesses, and particularly female entrepreneurs harness the power of PR. She is passionate about supporting small businesses in making PR work as a cost effective, creative marketing medium, to help them tell their story and have fun doing it. Having carved a niche in helping female entrepreneurs tell their story and harness the power of PR Jo’s on a mission this year to knowledge share more than ever to help women feel more comfortable with PR and understand how they can use it.
When: Friday 18 January 2019: [09:30] – [17:00] GMT
Where: Dakota Deluxe Leeds, 8 Russell Street, Leeds, LS1 5RN
This workshop offers HUGE value:
- Consultation ahead of the course to understand your needs
- Access to 40 years experience of PR and Branding experts for the full day
- Branding and PR proven processes and templates with guided tuition
- Brandology worksheets
- Homework and guidance for your next steps
- A post workshop coaching session with Brand strategist –Deborah O’Grady to help you define your brand
- A post workshop coaching session with PR coach, Jo Swann, to help you nail your story
- A chance to network with like minded female business owners
- A delicious lunch and refreshments throughout the day