013 Brand You And Value Based PR

by | Oct 25, 2021 | Podcast

In today’s episode, we are going to be talking about YOU! I know this doesn’t always feel natural
for everyone and my God I know what it feels like to feel uncomfortable around this but today we’re
talking about ‘Brand You’ and what this means in a PR context.
Often as female entrepreneurs when we are startups we go ALL in focusing on our business –
obsessing almost around what the right products and services are we need to create, what kind of
website we need, what marketing we need to do – we get wrapped up in trying to make everything
appear ‘perfect’ – but this means we often forget to stop and ask ourselves if we are being true to
ourselves in all of this. If we are creating a business that we actually love, that truly reflects us and
our values.
As we talk about whether or not you are really showcasing the real you through your brand I also
share with you why I believe value based Public Relations is so powerful.

In This Episode I discuss:
How to reconnect with your values and your mission in your business
How to challenge yourself and the content you are creating – asking ‘Is this brand me?’
Why your PR story is an essential part of value based PR
The need to stand proud as you to stand out in PR

When you truly authentically communicate your values in PR this is when you attract media
opportunities to help spread your message – and when you feel so much more aligned with your
business as a whole, making it easier for your ideal clients to connect with you. Win win right?!

Specific additional resources fo this episode


Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt

Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/

Follow me on Instagram https://www.instagram.com/jochocpr/


Subscribe to hear the latest podcast episodes as we upload them weekly. 

041: Client Chat: Rachel Peru – A PR Powerhouse on Getting Started with PR

Rachel Peru is undoubtedly a PR Powerhouse. This week she's been featured on 17 radio interviews alone and she's regularly featured in national press as a spokesperson for...

040: Client Chat: Getting Vulnerable – Using PR To Inspire

In this episode we encourage you to really think about the power of your journey and your story. Trigger warning - we do discuss suicide in this episode as Jen attempted to take...

039: Client Chat: Living Your Brand With Events PR

In this episode I chat to assertiveness coach, best-selling author of Woman Up, and founder of female empowerment festival, Womanifest Jodes Salt. We talk about how she has...

038: Client Chat: How PR Got Hannah Fully Booked With Ideal Clients

Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR...

037 Client Chat: How PR helped Louisa Ignite!

Meet the incredible Louisa Herridge from Mamas Ignited who is one of our star students, having worked with us in our Make Me Famous Mastermind to build her kick ass brand...

036 Let’s Make you PR-Able

What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many...

035 How to Get Featured in Forbes

This is a biggie for many of our clients - it's seen as the ultimate trust tag, the title they strive towards. Does it feel out of reach for you as a woman in business? Maybe...

034 5 Reasons Nailing Your Story Will Boost Your Business

This week alone we’ve seen our clients win awards, get paid speaking gigs, win new DREAM clients, be approached for collabs, and secure national press coverage impacting millions...

033 Why are you NOT doing PR? Breaking down PR Barriers

In today's episode we are talking about barriers and blocks as to why you are NOTdoing PR. We take a quick look at 3 of the main reasons female entrepreneurs we come across feel...

032 How To Make It In The Mainstream – Remel London

In this episode I share with you some insights from a fabulous talk from radio and TV Presenter. Remel London - who talked about 'How to Make it into the Mainstream' at Dani...