CASE STUDY
Deluxe Blooms
The Brief
Deluxe Blooms had an opportunity to maximise on a PR opportunity after being approached by the BBC, due to her being a Not on the High Street retailer. She knew this was a chance to raise her profile and so started to explore how she could milk this – but she didn’t realise that through using the BBC exposure as her hook she’d uncover many more opportunities to tell her story in a range of press.
“I never thought my story was that interesting – I certainly hadn’t considered telling it to the press – now I can see a PR story a mile off and really appreciate the power of PR for my business – it has provided me with a national profile and a huge boost in sales!”
The Strategy
We worked with Dani to make it known that she was being featured on national BBC TV telling her story of being a working mum who established her business out of a need to create her own career opportunities, having struggled to find flexible working or a role that would make her happy. Harnessing her creative side Dani connected a passion to a business idea – and off she went. We worked with Dani to write up all these elements of her story, to create more profile opportunities and to get her recognised nationally for an innovative brand.
Elements included:-
- What’s your story – drilling down to get under the skin of her personal story as well as the business one
- Telling your story – we worked with Dani to write a press release that was then issued to multiple media outliets
- Connecting you to the media – we provided Dani with local and national media contact details so she could introduce the brand, to key media targets
- Providing press office support
Featured Media
PR can see you featured in these kind of media titles…
The Results
Dani has featured in several of her local and regional press with her story, thus raising her profile locally and attracting inbound interest, but the power came when she was quoted in The Guardian, thus increasing her national sales by 70%.
Other Recent Works
View more stories on how chocolate PR, has helped companies succeed
Girl Tribe Gang
Holla & Heard
Consumer PR
Let's Start Something new Say Hello!
Please do get in touch – we’re happy to have a chat. (No strings attached).
Whether you’d like to know more about how PR can help your business, or would like to run something past us, get in touch here. We’ll get back to you as soon as we can!
.
Get in Contact
Head Office
The Leeming Building,
Ludgate Hill,
Leeds, LS2 7HZ