Elevating You!!
A Chocolate PR 'Dare To Be Seen' event to help you nail your pitch & get PR ready for 2020Elevating You!!
Thursday, 5th December, 10am – 5pm,
Duke Studios, Sheaf Street, Leeds.
£97 + VAT
Are you booked up with ideal clients?
Are you attracting dream inbound leads all day long?
Are you confident with your messaging?
Are you 100% clear that you are effectively communicating brand YOU?
Are you happy where you are in your business?
Are you READY to get more visible?
Or, do you need to shake things up for 2020?
Sharing what we know…
Jo Swann
Founder of Chocolate PR, Jo is an award winning PR Director, on a mission to empower more female entrepreneurs to unlock the power of telling their story and share their expertise. She has experience of working with the likes of Whistles & Yo! Sushi along with lots of big corporate brands but she now channels her skills and passion supporting female entrepreneurs globally to utilise PR to get more visible. With a journalism background she understands how PR works from both sides of the newsdesk – and this is invaluable for clients, ensuring they are always 100% media ready!
Jo Maloney
Jo is a Communications Expert, PR goddess and part of the management team at Chocolate PR. She is also a Business & Life Coach, supporting female entrepreneurs on confidence, attitudes of gratitudes and self worth. Supportive yet assertive her approach ensures women feel empowered to achieve their goals, whilst still being true to themselves and their values. Being able to blend her PR skills with her coaching skills means our clients get the best of both worlds and are supported in overcoming any limiting beliefs they need to overcome, when it comes to getting visible!
Natalie Anderson
We’re delighted to be joined by the gorgeous Natalie Anderson, best known for her role in Emmerdale but a multitasking mum growing her business, The Capsule, alongside her career as an actor, presenter, singer, writer. We asked Natalie to join us as she’s about as real as they come, thanks to her Yorkshire roots! – and we’ve found her journey to becoming an entrepreneur very inspiring. Natalie will be sharing with us the battles she has gone through to get visible as a businesswoman and her ongoing fight with Imposter Syndrome. Inspiring and empathetic to other women trying to do it all, we know you’ll love her as much as we do!
Media Guests: BBC Radio
Our guests who are at the heart of storytelling will be here to help you see what parts of your story are the ‘gems’. We’re delighted to be hosting the very fabulous Stephanie Hirst from BBC Radio and her brilliant producer Sarah Whitham, who will work with you to help you hone your story to make it media ready. Have your chance to ask them anything! We will also hear Stephanie’s own incredible personal story around her own journey to becoming visible again after life changing surgery.
Full Agenda
9.30am: Registration
Teas and coffees
10am: Start
Intro to Chocolate PR and setting the day’s objectives
10.20am: Nailing your story and elevator pitch
We identify the components of a strong elevator pitch so you have a formula to follow and we then delve into your story to consider what elements to pull out to ensure you are confidently communicating your passion and purpose.
- You will able to communicate who you are, what you do, how, and for who – and why this matters confidently and succinctly – you will have nailed your message!
- You will have an opening elevator pitch to use again and again – in intros, networking, awards entries etc
- You will have had dedicated time and headspace to consider what elements of your story connect with your business, often uncovering new gems you are not currently maximising to your full biz potential.
11.30am: COFFEE
11.45: Nailing your mindset and tackling limiting beliefs (we all have them ladies!)
What will we tackle:
The Chimp Paradox
We will ensure you are not selling yourself short and are empowered to showcase what you offer with strength and passion
A fun exercise to get us to shed some of the limiting beliefs holding us back
12.15pm GUEST speaker Q&A
She will chat to us about her challenges with Imposter Syndrome and the importance of being human in your business, nailing your message to speak your audience around your passion and purpose.
12.45pm: LUNCH
1.45pm: The So What Test
We strengthen your pitches so they can be the strongest they can possibly be with our tried and tested ‘So What?’ Test
2.30pm: Practice Makes Perfect SpeedNetworking
Now practice your intros in a speed networking set up to introduce yourself to others in the group
3pm: The Power of Your Story
We look at how you can use your story and your strong messaging to now open up more doors for you
- via social media
- Via speaking gigs
- With awards
- In the media
4pm: Getting media ready
Hear from our media guest experts on what they are looking for from you, with tips on how to pitch your story. Understand how to speak the media’s language with your intros….
4.45pm: Where to go from here….
Other ways we can support you
DRINKS and Networking! …then into Leeds for dinner xxx
We’re looking for ambitious female entrepreneurs who want 2020 to be THEIR year. We’re calling all women in business who:
Are ready to get more VISIBLE
Want to nail their elevator pitch so it truly ROCKS
WANT to be more noticed
Are EXCITED to learn how to stand out in their marketplace
Are ready to communicate more character
Are committed to attracting more of their ideal clients to improve the ease and flow of their business
Are ready to make more impact in 2020
I DEFINITELY WANT IN!
This is Exactly What I Need!
£97 + VAT
Did you know that:
You only have 7 seconds to make your first impression?
That people start to lose interest at your elevator pitch after about 30 seconds….?
…journalists give you about 3 seconds!
The majority of us have NOT nailed our elevator pitch! ?…
So we’re missing opportunities daily!
Is this you?
Do you hesitate when delivering an elevator pitch?
Does EVERY word in that pitch work hard to communicate why you are amazing?
Are you intros on social media strong?
Are you consistent with your message or does it change every time?
You could be leaving money on the table by not having nailed this fundamental part of your business marketing.
For every second you hesitate you miss opportunities, you lose money and you feel crappy about yourself!
Let’s STOP this!
Many of us fail because:
We don’t fully embrace our stories as our differentiator
We don’t confidently project why WE are different
We blend into the crowd with vanilla marketing
How about this…?
How about, if in just 1 day you COULD nail your elevator pitch, so that with passion and purpose you can clearly, confidently and concisely articulate what you do, for whom, with what impact.
How about, as a result you’ll have clear confident copy to use across all your marketing channels?
How about, if within that day you also learn how to find your PR story hooks, so you can engage further with your ideal clients, AND make you tasty to the media?
How about, we teach you how to position your story to the press, using the strongest media angles?….AND you get to hear from media themselves on what they are looking for in your stories with our expert panel.
Sound good?
What if, we were also to commit to tackling those niggling limiting beliefs that are telling you that all of the above is too scary, or not for you? And we could turn them around so that you are excited to REALLY communicate YOU – That would be powerful right?
We’re even going to bring you a special CELEB guest- who is going to share with you her challenges around Imposter Syndrome and the importance of communicating your passion and purpose in business.
Finally what if, in amongst all that we have some festive fun and girly giggles? It will be nearly Xmas afterall?
Are You In?
We’re on a mission to help YOU get more visible in 2020 so you can make more money and make more impact in your field.
This exclusive, intimate 1-day event is your starting point 🙂
* Numbers are limited as this is a workshop style event *
I DEFINITELY WANT IN!
This is Exactly What I Need!
£97 + VAT
The day will cover:
REALLY nailing your elevator pitch
Establishing why your story is key
Helping you find your PR hooks for 2020
Nailing your mindset and tackling limiting beliefs
Getting you pitch perfect
Speed networking
SPECIAL guest Q&A
MEDIA Q&A
Full Agenda
9.30am: Registration
Teas and coffees
10am: Start
Intro to Chocolate PR and setting the day’s objectives
10.20am: Nailing your story and elevator pitch
We identify the components of a strong elevator pitch so you have a formula to follow and we then delve into your story to consider what elements to pull out to ensure you are confidently communicating your passion and purpose.
- You will able to communicate who you are, what you do, how, and for who – and why this matters confidently and succinctly – you will have nailed your message!
- You will have an opening elevator pitch to use again and again – in intros, networking, awards entries etc
- You will have had dedicated time and headspace to consider what elements of your story connect with your business, often uncovering new gems you are not currently maximising to your full biz potential.
11.30am: COFFEE
11.45: Nailing your mindset and tackling limiting beliefs (we all have them ladies!)
What will we tackle:
The Chimp Paradox
We will ensure you are not selling yourself short and are empowered to showcase what you offer with strength and passion
A fun exercise to get us to shed some of the limiting beliefs holding us back
12.15pm GUEST speaker Q&A
She will chat to us about her challenges with Imposter Syndrome and the importance of being human in your business, nailing your message to speak your audience around your passion and purpose.
12.45pm: LUNCH
1.45pm: The So What Test
We strengthen your pitches so they can be the strongest they can possibly be with our tried and tested ‘So What?’ Test
2.30pm: Practice Makes Perfect SpeedNetworking
Now practice your intros in a speed networking set up to introduce yourself to others in the group
3pm: The Power of Your Story
We look at how you can use your story and your strong messaging to now open up more doors for you
- via social media
- Via speaking gigs
- With awards
- In the media
4pm: Getting media ready
Hear from our media guest experts on what they are looking for from you, with tips on how to pitch your story. Understand how to speak the media’s language with your intros….
4.45pm: Where to go from here….
Other ways we can support you
DRINKS and Networking! …then into Leeds for dinner xxx
Meet Your Trainers
Jo Swann
Founder of Chocolate PR, Jo is an award winning PR Director, on a mission to empower more female entrepreneurs to unlock the power of telling their story and share their expertise. She has experience of working with the likes of Whistles & Yo! Sushi along with lots of big corporate brands but she now channels her skills and passion supporting female entrepreneurs globally to utilise PR to get more visible. With a journalism background she understands how PR works from both sides of the newsdesk – and this is invaluable for clients, ensuring they are always 100% media ready!
Jo Maloney
Jo is a Communications Expert, PR goddess and part of the management team at Chocolate PR. She is also a Business & Life Coach, supporting female entrepreneurs on confidence, attitudes of gratitudes and self worth. Supportive yet assertive her approach ensures women feel empowered to achieve their goals, whilst still being true to themselves and their values. Being able to blend her PR skills with her coaching skills means our clients get the best of both worlds and are supported in overcoming any limiting beliefs they need to overcome, when it comes to getting visible!
Natalie Anderson
We’re delighted to be joined by the gorgeous Natalie Anderson, best known for her role in Emmerdale, but a multitasking mum growing her business, The Capsule, alongside her career as an actor, presenter, singer, writer. We asked Natalie to join us as she’s about as real as they come, thanks to her Yorkshire roots! – and we’ve found her journey to becoming an entrepreneur very inspiring. Natalie will be sharing with us the battles she has gone through to get visible as a businesswoman and her ongoing fight with Imposter Syndrome. Inspiring and empathetic to other women trying to do it all, we know you’ll love her as much as we do!
Media Guests: BBC Radio
Our guests who are at the heart of storytelling will be here to help you see what parts of your story are the ‘gems’. We’re delighted to be hosting the very fabulous Stephanie Hirst from BBC Radio and her brilliant producer Sarah Whitham, who will work with you to help you hone your story to make it media ready. Have your chance to ask them anything! We will also hear Stephanie’s own incredible personal story around her own journey to becoming visible again after life changing surgery.