Get Published in the Press for the FIRST time!
Welcome to ‘Dare to be Seen!’
THE place to be if you want a piece of the action that’s helped our clients quadruple their growth targets, get featured in Forbes and become recognised as the leader in their field (whilst riding high on the knowledge that their story/knowledge is changing lives!):-
Go BIG! Get featured in national media sharing your story, knowledge or mission (or all 3!) and get EPIC trust tags – ‘As Seen In’.. to boost your ‘know, like and trust’ factors (these are psychologically proven to encourage people to buy from you)
Get the credibility you deserve, and become recognised as a leader in your field, a woman on a mission, a voice that matters (with credibility comes confidence from both your prospective customers…..and yourself)
Connect with your IDEAL clients you who see themselves in your story (help them to see you as their trusted guide to support them)
Stand head and shoulders above your competitors who do not know how to do this stuff!
Reach a STACK of new people you’d never have discovered (and STOP playing small talking to the same people over and over again)
Feel the PRIDE of making more of a difference, of making the impact you dream of – It’s there for you… and you DESERVE it.
This is all here for you EVEN IF YOU HAVE NEVER DONE PR BEFORE.
This is all here for you EVEN IS YOU ARE A NEW BUSINESS, or EVEN IF YOU HAVEN’T LAUNCHED YET…..
YES, that’s right!
Dare to Be Seen Graduates have:
Launched new businesses and programmes as a leader from day 1 thanks to media trust tags
Sold out their courses with DREAM clients within days, having created a media buzz
Overcome HUGE visibility fears and stepped into their power
Featured in Forbes, on BBC News, on global podcasts and MANY MANY more media and become the ‘go to’ person to interview on their specialist area
Found their confidence to really stand up for their mission and message!
It’s for you if…
You’re ready to make more of a difference with your work
You know you need to reach more people but you don’t know how
You are highly qualified in your field and deserve to be recognised as an expert
You know your experiences can help others
You have a goal to grow your business this year
And don’t worry, we’ve got you if…
You tell yourself no-one will be interested in your boring story
PR is alien to you, and you have told yourself that you’re not ready
You’re getting in your own way stunting your business growth and you’re sick of it!
It’s ALSO for you if…
You have never been in the press before and have no idea where to start
You’ve dabbled in PR but want to know how to do it properly
You’ve developed your story but don’t know how to make it press friendly
You still need to work on your story, messaging and mission statement
Dare to Be Seen was born to get more incredible small business owners showcased, from startups to those who are ready to grow. We believe in you and what you’re here to do……now it’s time you do too. x
What will you learn?
Techniques to help you feel excited and confident about being more visible
How to stand out with your unique, ‘brand you’ messaging
How to create media-ready content and write it right to create PR opportunities
How to get journalists excited about your content to generate media trust tags
The MAJORITY of us get in our own way.
98% of female entrepreneurs we’ve worked with have suffered imposter syndrome on some level.
100% of our clients feel empowered by their PR coverage & experience increased confidence
What Dare to Be Seen graduates say
Dare to be Seen was the start of my media journey – any bloody hell it launched me with a bang – my feet haven’t touched the ground since and I have been on national radio, TV, had double-page spreads in women’s mags, and national newspapers and been featured in Forbes! Getting press ready with Chocolate PR is a smart business move people!
Dare to Be Seen made me really step up in my business, not just for the media, but for me – it brought me the confidence to really be me and to celebrate me, and as a result, I got published in Forbes and had an incredible sell-out launch – both things I could never have dreamt of before! I will be forever grateful to Jo and the Chocolate PR team!
I would definitely recommend Dare To Be Seen to female business owners. It’s an empowering course that provides you with the knowledge, tools and contacts to manage your own PR now and in the future. The Choc PR team believe in your story, nurtures and encourages you and gives you the confidence to shine.
When I came to the programme my confidence for various reasons was at rock bottom and I was doing everything I could to avoid being visible – that has all changed now! I have now been published in national media and it feels amazing – this has also given me the confidence to really show up in my business and charge my worth.
Jenna Rigby, GlamFIT Studios
This is a KICK ASS programme that’s SO well loved..and we’ve made it EVEN BETTER this time too!
Secure your place NOW!
There’s a way to get involved, whatever your budget!
So it sounds incredible and worth thousands….
It is! OVER 10K ACTUALLY!!
Dare to Be Seen DIY includes…
An online learning platform with lifetime access, packed with everything you need to get PR Ready. This houses the training content for the full Dare to Be Seen PR Accelerator but is a self study option.
Work through the step by step modules to get you through the phases of:-
1) Daring to Be Seen (Fight off any visibility fears)
2) Preparing to Be Seen (Get your PR Foundations in place, build up your story and PR content in a media friendly way)
3) Sharing to Be Seen (Learn how and where to pitch to the press)
Each module has tasks for you to do and checklists to refer to, to help move you forward
PR Templates & Resources Include:-
- Media bio creation template and video walk through guide
- Press release template and video walk through guide
- A blog template for guest expert editorial
- Email templates for pitching to journalists
A detailed media list of national journalists across print, online, radio & TV who feature entrepreneurial stories, with full email, phone and social media contact details
Support can be gained via our free Facebook group, PR You Can Do It or you can upgrade to add on PR Power Hours if you need extra help.
*WORTH OVER £800 + VAT – SAVE over £400*
Dare to Be Seen ‘Done With You’ includes…
Handheld support taking you from being a PR novice to getting published. We are here to support, coach and guide you every step of the way!
12 weeks of Online Coaching Support in your dedicated ‘Dare to Be Seen’ Facebook community. Feedback on your PR content and questions, within the group (team daily check-in)
Lifetime access to the online training modules covering our signature P.A.R.T.Y system to get you press ready, PLUS free access to our mini programme, StorySteps to help you build your story angles
Access to weekly live online Q&As (which as well as providing feedback on your PR content also includes mindset coaching and support overcoming limiting beliefs and imposter syndrome) (Thursday 12 pm-1 pm)
Global guest expert masterclasses and journalist pitching tips
1 x Professionally Written Media Bio – drafted FOR YOU by Choc PR team = TOTAL GOLD and RRP £497+VAT (We found this was where people got stuck so we do it for you!)
PR resources and crib sheets including a media bio guide, press release templates; example guest expert blog content; podcast pitch sheets, example pitch emails and much more
Advice on specific media to target for your individual subject area and a media list of journalists who feature entrepreneurial stories, with full contact details provided
Live media opportunities presented to you in the group each week (including access to opportunities usually reserved for our 121 clients)
Dare to Be Seen VIP EXTRAS…
You get everything included in Dare To Be Seen ‘Done with You’ – but with VIP SUPPORT To SUPERCHARGE YOU!:
A 121 PR Goal Setting Call at the Outset of the Programme to help you set media target goals and provide direction of your key areas of focus from day 1
A 121 call to support your media bio creation (to ensure you are not missing any essential PR hooks out) Remember we also write it for you too
A 121 call for prepare what content you will create, for what media
121 editing of your pitch content for pre-and post event pitching, ensuring you have media articles ready to go
Additional media opportunities offered which require us to be your PR Manager/Media Officer. We do the pitching for you!
Access to a 30-minute limiting beliefs coaching call – which you can call in whenever you feel you need it
(excluding DIY package)
To be revealed!
How will Dare to Be Seen make you feel?
That you are PR ready!
Confident and congruent with your unique messaging that really reflects YOU
That the world is your oyster, full of PR opportunities for you, whether you’re pre-launch, new to business or have been around a while!
That press coverage and coveted media trust tags are WELL within your reach
Excited that growing your audience by THOUSANDS if not MILLIONS is totally doable
Excited for a faster path to business GROWTH
Proud that you ARE an expert
Proud that your story or knowledge IS inspiring for others
Empowered that PR isn’t about ego it’s about IMPACT
A new found confidence in marketing your business
A belief that you DESERVE to be up there being recognized for what you bring to the world
Ready to fight any imposter syndrome having conquered your visibility fears
We want to be very clear at the outset on what we’re bringing to the party as part of our commitment to you, so here’s an outline of what we cover during our time together.
Here’s a taster of the content we’ll cover but there are more surprises too!
You learn soooo much more than how to write a press release!!
What is PR? Am I PR-able? Positioning Your Story & Your Media Bio
We help you get to grips with what PR actually is and how you can use it in your business, then move on to help you to start getting your story down on paper, in a media-friendly format that’s worked for our clients time and time again. We work with you to create a strong Media Bio – in fact we write it for you
Your PR Content – Press Release or Knowledge Sharing Piece?
As we progress through the programme we look at building on your bio and finding a timely PR news hook, and our focus is on teaching you best practice tips on writing a press release or guest blog piece to position your story in a format expected by the media. We also look at how to pitch this story to the press to make sure you hit the mark.
**VIP BONUS** – Hand over your PR content to our expert team, who will offer edit suggestions on your final submissions. INVALUABLE
Understanding your Different Routes to PR & Finding Your Media:
Now it’s time to help you find your best route in to the press you’d like to feature in. We explore the differences between proactive pitching and reactive PR and help you tap into the perfect media contacts – this makes the whole experience more enjoyable, less stressful and more rewarding! We help you get to grips with the best ways to do media research and also hand over some of our best media contacts. We also showcase some easy wins so you can get published online and start celebrating it quickly!
Mindset for Success
Throughout the programme we will be on hand to keep encouraging. you to break through any limiting beliefs and to let you know we have got you! We also have the incredible Andrea Callanan, an award winning global empowerment coach on hand to help when Imposter Syndrome pops up to try and bite you on the bum!
Within 12 weeks you’ll be feeling like a total powerhouse and celebrating being published!
This programme is killer in terms of what it can do for you – not just what it can do for your business.
We’re excited for you!!
Sounds AWESOME Right?
It’s for you, if:
You’re determined this is the year you step up next level
You’re fed up of watching others become globally recognised through the media
You’re ready to command more for your expertise
You want the national media trust tags that your peers/mentors have on their profiles
You want to be recognised as an expert
You want to see that PR CAN be for you, not just the 6 or 7 figure entrepreneurs
You’re ready to take action
You’d like to be held accountable to ensure you maximise this opportunity