CASE STUDY
Pitman Training
The Brief
To work with the marketing team and MD, providing an extension of the team, offering regular continuous support on a day to day basis, assisting the business in raising the profile of their brand and managing their reputation. To support the message of brand heritage around Pitman Training whilst also promoting them as a growth business that is adapting for the future and innovating to serve their customers best interests.
Also supporting the 100 + franchises spread nationwide with their local profiles.
“My aim was to re-launch the Penfold Heart golf ball, it’s only when Chocolate PR got involved that, so too, did James Bond!”
The Strategy
The PR we undertake for Pitman cover a number of different elements:-
- Local PR for centres to ensure they are at the heart of their local communities
- MD Profile opportunities illustrating the experience of Claire Lister and growth plans for the business
- Business comment opportunities and input into cultural discussions around lifelong learning
- Creation of creative campaigns to keep the business engaging with their markets and media in an interesting way
- PR that illustrates Pitman as a heritage brand making an impact on their students’ futures
- Franchise PR to help build the business through continued growth in this area
Featured Media
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The Results
We have worked with Pitman for several years and carried out a number of creative campaigns as well as day to day activity, along with supporting them at trade events and running training session for their franchisees.
Key projects include working with Dame Kelly Holmes on content around ‘Being the best you can be’, supporting a national roadshow, Career MOT, which saw the brand interacting across the country with a new app and a camper van and running research campaigns that resulted in coverage in Forbes Magazine.
Year on year their PR value rises and their brand messages are further solidified.
“It really is a pleasure to work with Jo, she is a true extension of our team. Jo is proactive and brimming with ideas that she successfully executes. Her hard work and dedication has significantly improved our brand presence over the years. She understands, listens and works with us to deliver international, national and hyper-local integrated campaigns. Her expertise is second to none. I would highly recommend Jo and Chocolate PR.” Jackie Lewis, Marketing Manager
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