DO YOU DARE TO BE SEEN?

YES I'M READY!

Get Published in the Press
to be known as the expert – faster!

  

Welcome to ‘Dare to be Seen!’

 THE PR Accelerator for Female Entrepreneurs looking for their first PR Coverage – Get known faster, build authority and credibility from Day 1 – Don’t wait YEARS to leverage the power of the press like most entrepreneurs do  – Become the Recognised Expert from the start!

Welcome! – This is THE place to be if you want a piece of the action that’s helped our clients quadruple their growth targets, get featured in Forbes and become recognised as the leader in their field (whilst riding high on the knowledge that their story/knowledge is changing lives!)

This is a ‘Done With You’ PR Service that enables you to learn the tricks of the trade of how to get in the media – fast, and build your Expert Imprint with a friendly hand at your back. In this current climate, establishing yourself as an expert quickly has become more important than ever. Being found online is more important than ever. No Digital Footprint? No Credibility, no trust? No Business…

This is a tried and tested process that’s achieved huge success for PR newbies and those who have previously dabbled but not had success alone. It enables you to:-

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Go BIG! Get featured in national media sharing your story, knowledge or mission (or all 3!) and get EPIC trust tags – ‘As Seen In’.. to boost your ‘know, like and trust’ factors (these are psychologically proven to encourage people to buy from you)

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Get the credibility you deserve, and become recognised as a leader in your field, a woman on a mission, a voice that matters (with credibility comes confidence from both your prospective customers…..and yourself)

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Connect with your IDEAL clients you who see themselves in your story (help them to see you as their trusted guide to support them)

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Stand head and shoulders above your competitors who do not know how to do this stuff!

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Reach thousands of new people you’d never have discovered (and STOP playing small talking to the same people over and over again)

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Feel the PRIDE of making more of a difference, of making the impact you dream of – It’s there for you… and you DESERVE it.

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This is all here for you EVEN IF YOU HAVE NEVER DONE PR BEFORE.

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This is all here for you EVEN IS YOU ARE A NEW BUSINESS, or EVEN IF YOU HAVEN’T LAUNCHED YET…

YES, that’s right! 

Dare to Be Seen Graduates have:

Launched new businesses and programmes as a leader from day 1 thanks to media trust tags

Sold out their courses with DREAM clients within days, having created a media buzz

Overcome HUGE visibility fears and stepped into their power

Featured in Forbes, on BBC News, on global podcasts and MANY MANY more media and become the 'go to' person to interview on their specialist area

Found their confidence to really stand up for their mission and message!

This is for you if…

 

 You’re a mission led female entrepreneur ready to make more of a difference with your work

 

You’re a female entrepreneur or minority voice, and are a bit scared to be seen

You know you need to reach more people but you don’t know how

You are highly qualified in your field and deserve to be recognised as an expert

You know your experiences can help others

You are currently invisible online apart from on your own platforms

 

And don’t worry, we’ve got you if…

 

You tell yourself no-one will be interested in your boring story

 PR is alien to you, and you have told yourself that you’re not ready

You’re getting in your own way stunting your business growth and you’re sick of it!

It’s ALSO for you if…

You have never been in the press before and have no idea where to start

You’ve dabbled in PR but want to know how to do it properly

You still need to work on your story, messaging and mission statement

Dare to Be Seen was born to get more incredible small business owners showcased, from startups to those who are ready to grow. We believe in you and what you’re here to do……now it’s time you do too. x

JOIN NOW!

What will you learn?

Techniques to help you feel excited and confident about being more visible

How to stand out with your unique, 'brand you' messaging

How to create media-ready content and write it right to create PR opportunities

How to get journalists excited about your content to generate media trust tags

  The MAJORITY of us get in our own way.

98% of female entrepreneurs we’ve worked with have suffered imposter syndrome on some level. Clients from LGBTQIA+ communities & other minority groups have had HUGE visibility fears.

100% of our clients feel empowered by their PR coverage & experience increased confidence

What Dare to Be Seen graduates say

Jenna Rigby

Jenna Rigby
GlamFIT Studios
Dani Wallace

Dare to be Seen was the start of my media journey – any bloody hell it launched me with a bang – my feet haven’t touched the ground since and I have been on national radio, TV, had double-page spreads in women’s mags, and national newspapers and been featured in Forbes! Getting press ready with Chocolate PR is a smart business move people!

Dani Wallace
I am The Queen Bee
Marie Teevan

Dare to Be Seen made me really step up in my business, not just for the media, but for me – it brought me the confidence to really be me and to celebrate me, and as a result, I got published in Forbes and had an incredible sell-out launch – both things I could never have dreamt of before! I will be forever grateful to Jo and the Chocolate PR team!

Marie Teevan
Victoria Lysaght

I would definitely recommend Dare To Be Seen to female business owners. It’s an empowering course that provides you with the knowledge, tools and contacts to manage your own PR now and in the future. The Choc PR team believe in your story, nurtures and encourages you and gives you the confidence to shine.

Victoria Lysaght
Wonderful Me Workshops
Victoria Lofthouse

When I came to the programme my confidence for various reasons was at rock bottom and I was doing everything I could to avoid being visible – that has all changed now! I have now been published in national media and it feels amazing – this has also given me the confidence to really show up in my business and charge my worth.

Victoria Lofthouse
No Drama Delegation
Tabassum Sabir
Dare to Be Seen was life-changing for me. Having the support of Jo and the team who really SAW me and all I could be helped me massively overcome my imposter syndrome and fears of being visible. I have since been featured on national TV and now teach my clients how to find confidence in sharing their stories. I’m a huge fan!
Tabassum Sabir
BeYouTiful Coaching
Belynder Walia

It has been a pleasure working with Chocolate PR. They have generated some great leads to help me get into the public eye. The ‘Dare to be seen’ course is definitely worth it. It helps one overcome ‘imposter syndrome’. It is an excellent way to get to learn about the PR world. I feel more confident introducing myself as the founder of Serene Lifestyles my company to the world of social media.

Belynder Walia
Serene Lifestyles
Ally Davis

Jo and the team at chocolate PR helped me get visible and seen. Without their direction and guidance, I would never have written my press release or been featured in articles. The whole process was supported and they hold your hand through the whole journey to ensure you become ready to be seen. I can’t thank them enough for helping me get visible and for all their support. Thanks so much.

Ally Davis

This is a KICK ASS programme that’s SO well loved..and we’ve made it EVEN BETTER this time too!

Secure your place NOW!

There’s a way to get involved, whatever your budget!

So it sounds incredible and worth thousands….

It is! OVER 10K ACTUALLY!!

Weekly Media Opportunities provided – worth over £1.5K!
Guest Expert Masterclasses worth over £2K
Templates & Guides worth over £500
The PR coaching alone is worth over £6K
Media Bio worth £500
Media list worth £350
AND you get GUARANTEED press coverage

WHICHEVER TIER YOU CHOOSE, WE WILL HELP YOU CREATE YOUR EXPERT IMPRINT.

You’ll be celebrating:-

> A Profile Interview in a global publication – a strong PR piece for when you’re googled!

> A selection of local, niche, business /national press of online news stories that showcase your business and help you get found in online and AI searches

> An Expert Bio that KICKS ASS like never before

> PR to enter into awards – proving you’re walking the walk of making an impact by reaching thousands, if not millions, with your message

> Content out there on the web that can be found in future by journalists, awards bodies, speaker agencies and investors…as well as ideal clients and AI

We promise you ALL This.

There’s a way to get involved, whatever your budget!

DARE TO BE SEEN – 

LITE

3 months at £333+VAT pm |  

6 months at £318 + VAT pm

RRP £10K+

Let’s launch your business in the press so you get noticed from day 1!

Let’s celebrate you entering entrepreneurship like you mean it – tell the world about your new business and how you will make the world a better place.

Let’s leapfrog your competitors who are still playing small – as you show up like a BOSS! Share your story and mission to be the Guide your audience needs. 

No, you’re not too small. No you’re not too new. NOW is the PERFECT time as journalists LOVE to celebrate startups.

We’ll get you in the press within 3 months, or you can join us for 6 months to make sure you keep the momentum up! 

  • Welcome Pack Mapping out your Route from PR Newbie to PR Powerhouse
  • Vault of PR Training and Launch PR Templates to help you understand PR & create your PR Assets
  • Media Bio Templates & AI Guide and CPR PR Manager Review of your draft bio
  • Recommendations on your fastest route to press – sharing your story, news, views, knowledge etc
  • Local Media List Provided + request up to 20 extra media contact details per month
  • Request pitch reviews weekly
  • Live Press Opportunities in Shared WhatsApp Group
  • Done with You PR Coaching – includes monthly accountability group zoom calls
  • Journalist Top Tips Recorded Training
  • Confidence Coach Recorded Training

JOIN US FOR 3 MONTHS:

3 x £333 + VAT

JOIN US FOR 6 MONTHS:

6 x £318 + VAT 

PAY IN FULL 3 MONTHS:

£997 + VAT 

PAY IN FULL 6 MONTHS:

£1907 + VAT 

 DARE TO BE SEEN –

GLOW UP

3 months at £649+VAT pm |  

                  6 months at £609+VAT pm                                 

RRP £14K

This is where it all starts to happen -where the real fun begins! This is where you start daring to be seen. You take your bio and move forward now (or you get it professional written by us); you start to introduce yourself to media, you create content to pitch on a regular basis, you seize timely PR opportunities and you respond to live journalist enquiries we share with you. We host monthly ‘get shit done sessions’ to hold you accountable and check in regularly to make sure you are on track. We feed you journo contacts and media leads taking the effort out of media research. You have PR coaches on hand to guide and advise you and live Q&As you can dial into. You also get access to our full ‘Dare to Be Seen’ PR Programme in Teachable, with guided support within the group.

Time to get serious about building your brand!  – so let’s up the ante with your public profile!

If you’re ready to move into really owning your expert status, and claiming media exposure that positions you as a leader – THIS is for you!

Our focus with this package is to get you off the ground quickly with your bios, to get your story out there to help show who you really are – but then to focus on momentum and working on creating consistent PR coverage, which builds a strong ‘Expert Imprint’ – a digital footprint moving past your initial launch story to build a true expert profile.

Get found as the expert, claim your space!

This is powerful stuff that puts you in a different league and helps you cut through the online noise of ‘everyone’s a coach’. Prove you’re different building authority  that elevates you. 
  • PR Angles & Direction Briefing Call to run through your Personalised PR Roadmap
  • Done for you Media Bios x 2 (Story based and Expert based)
  • Local & National Media List + request up to 20 extra media contact details per month
  • Weekly 121 WhatsApp Check Ins and Advice based on your PR Roadmap Actions
  • Editing advice on your content
  • 121 30 min monthly meeting with your PR Manager to define new angles, pitches and opportunities and to work through your roadmap
  • Live Media Opportunities Shared 121 Via WhatsApp
  • 2 Profile Opportunities Pitched for you by your PR Manager
  • Meet the Journo group call 

JOIN US FOR 3 MONTHS:

3 x £649 + VAT 

JOIN US FOR 6 MONTHS:

6 x £609 + VAT

PAY IN FULL 3 MONTHS:

£1947 + VAT

PAY IN FULL 6 MONTHS:

£3654 + VAT

DARE TO BE SEEN VIP –

PR AGENCY SUPPORT

3 months at £999+VAT pm |  

6 months at £899 + VAT pm 

                                 RRP £19K+

This is a more elevated package as you not only get to learn how to build your credibility as a media spokesperson but you also get to say you have a publicist!

During our time together we create a strong media profile for you, help you really own your ‘thing’ – the topic you will truly become renowned for. 

 

We share your story and build up your library of expert articles.

 We cover all the PR basics in the other packages but we also pitch regularly for you, to help you land more coverage

 
You + Us Both Pitching = More POWER to the PR! x
  • PR Content Planning  Done with your PR Manager Regularly
  • Done for You Live PR Opportunities pitched for you by our PR team each week
  • News monitoring to identify newsjacking opportunities for you to share your views on topical issues
  • Wider PR opportunities explored -speaking opps/awards/connections etc
  • WhatsApp 121 access to your own PR Manager for daily weekday interaction and 121 PR Coaching as you follow the pitching plan
  • We take away some of the heavy lifting from you as we support you as an extension of your team
  • ** Please note this is NOT a FULL Done For You PR Service (that is a 5K Package) – you will still need to do your bit but we are in it together! x

JOIN US FOR 3 MONTHS:

3 x £999 + VAT

JOIN US FOR 6 MONTHS:

6 x + £899 + VAT

PAY IN FULL 3 MONTHS:

£2997 + VAT

PAY IN FULL 6 MONTHS:

£5394 + VAT

BONUSES

      FOR PAY IN FULL ONLY

1. Dare to Be Seen Lite – Pay in Full Bonus: – 121 PR Strategy & Planning Call Upon Programme Completion  RRP £500 + VAT

2. Glow up Pay in Full Bonus:- Additional 2 opportunities a month pitched for you by Choc PR Team – RRP £1.5K + VAT + 

3. VIP Agency Support Pay in Full Bonus – Get a 121 Storyfinding Call with National Journalist to Tap into Topical Angles in the News Agenda to Fast Track National Pitching – INVALUABLE! 

I AM IN! SIGN ME UP!

How will Dare to Be Seen make you feel?

That you are PR ready!

Confident and Congruent

with your unique messaging that really reflects YOU!

That the world is your oyster,

full of PR opportunities for you, whether you’re pre-launch, new to business or have been around. awhile!

That press coverage and

coveted media trust tags are WELL within your reach

Excited that growing your audience by THOUSANDS

if not MILLIONS is totally doable

Excited for a faster path of business GROWTH

Proud that you ARE an expert

Proud that your story or knowledge IS inspiring for others

Empowered that PR isn't about ego, it's about IMPACT!

A new found confidence in marketing your business

A belief that you DESERVE to be up there

being recognised for what you bring to the world.

Ready to fight any imposter syndrome having conquered your visibility fears.

WHAT’S INVOLVED?

If you’re a details person and need to know more here’s an outline of what you can cover during our time together. If you dive into all the trainings you’ll find all this – if online learning isn’t your thing and you choose not to access these and just focus on our personalised guidance within the group/WhatsApp we’ve still got you covered – you’ll just do most of it without even realising!

Dare to Be Seen is made up of 7 Success Steps.

These are the key areas of PR you need to be competent at to go from PR novice to published in the press. They cover all the practical elements you need to supercharge your PR success so you are press ready with your story, you know what opportunities are out there and you can pitch with confidence, knowing that you are playing by the rules of the game!

Your 7 Success Steps sit within our P.A.R.T.Y Framework
and together we get ready to celebrate you as we:—

Peel back the layers to prepare you for PR, uncovering your unique PR angles
Peel back the layers to prepare you for PR, uncovering your unique PR angles
Align your values, story, mission and business messages to ensure powerful communications that elevate you
Align your values, story, mission and business messages to ensure powerful communications that elevate you
Recognise your PR-ability and your PR opportunities to see where you could get published, with what
Recognise your PR-ability and your PR opportunities to see where you could get published, with what
Take regular aligned action to maximise your PR exposure
Take regular aligned action to maximise your PR exposure
Yell from the rooftops You’re published to attract more of the same! 🙂
Yell from the rooftops You’re published to attract more of the same! 🙂

Your 7 Success Steps are delivered via Teachable (an online learning platform). Here you will find a mixture of video trainings, workbooks, resources and checklists for you to work through all the practical elements. You have lifetime access to this training BUT we highly recommend you work through it week by week during the 12 weeks live support to fast track your success and gain the benefit of the live media opportunities we will also present to you.

The trainings are organised to help you work through getting PR ready in a tried and tested logical process and the majority of the modules will be released weekly. We then support you in your dedicated Facebook group with the step you are working on in our live PR Progress Calls – these calls are where we celebrate where you’re up to in the programme and wins you have had that week, we help you stay accountable to progressing through the tasks and you have chance to ask any questions for extra support. This is also your chance to sense check content ideas, media approaches and proposed pitches you are working on to get our input. GOLD!

Here’s a taster of the content we’ll cover but there are more surprises too!

You learn soooo much more than how to write a press release!!

What is PR? Am I PR-able? Positioning Your Story & Your  Media Bio

We help you get to grips with what PR actually is and how you can use it in your business, then move on to help you to start getting your story down on paper, in a media-friendly format that’s worked for our clients time and time again. We work with you to create a strong Media Bio – in fact, we write it for you

Your PR Content –  Press Release or Knowledge Sharing Piece?

As we progress through the programme we look at building on your bio and finding a timely PR news hook, and our focus is on teaching you best practice tips on writing a press release or guest blog piece to position your story in a format expected by the media. We also look at how to pitch this story to the press to make sure you hit the mark.

Understanding your Different Routes to PR & Finding Your Media:

Now it’s time to help you find your best route in to the press you’d like to feature in. We explore the differences between proactive pitching and reactive PR and help you tap into the perfect media contacts – this makes the whole experience more enjoyable, less stressful and more rewarding! We help you get to grips with the best ways to do media research and also hand over some of our best media contacts. We also showcase some easy wins so you can get published online and start celebrating them quickly!

Mindset for Success

Throughout the programme, we will be on hand to keep encouraging. you to break through any limiting beliefs and to let you know we have got you! 

Within 12 weeks you’ll be feeling like a total powerhouse and celebrating being published!

This PR Accelerator is killer in terms of what it can do for you – not just what it can do for your business.

We’re excited for you!!

Sounds AWESOME Right?

HELL YEAH! SIGN ME UP1

It’s for you, if:

You’re determined this is the year you step up next level

You're fed up of watching others become globally recognised through the media

You’re ready to command more for your expertise

You want the national media trust tags that your peers/mentors have on their profiles

You want to be recognised as an expert

You want to see that PR CAN be for you, not just the 6 or 7 figure entrepreneurs

You’re ready to take action

You’d like to be held accountable to ensure you maximise this opportunity

It's time you were in media such as...

We've helped launch these powerhouses and their businesses - now it's your turn!

Caroline has seen first hand the value of raising her profile and the benefits it has brought to her business.
Being in the national press has not only brought me, new clients, thanks to reaching out to wider audiences than my own network, but it has provided me with credibility to position myself as an expert from day 1 -and it’s led to me winning national awards just months after launching! I’m a BIG fan!!
Caroline Strawson

Certified High Performance Coach and RTT Practitioner

Vanessa is a sufferer of Imposter Syndrome. She didn’t think the press would be interested in her, yet she’s featured in all her key trade press, is now a recognised influencer, has sold out 2 industry events and is a best-selling author. High Five Vanessa.
Being in the media has without a doubt supported our booming growth this last year, Being quoted in trade media has helped me sell my courses, sell out my event and start to be recognised as an industry leader – all things I doubted where ever possible 12 months ago!
Vanessa Dooley

Founder of Jigsaw Early Years Consultancy

Abigail shares her experience on how PR has transformed her business…
I was sooooo nervous about PR 2 years ago. I feared judgement, I feared negative publicity, I feared being seen for my success. Now I use PR as a regular tool within my business to showcase my results for clients, to share my expertise and to have a voice as a female entrepreneur inspiring other women globally. Once I realised it wasn’t all about me and PR was not an ‘ego thing’ -it’s about supporting others through sharing your knowledge and story, everything changed.
Abigail Horne

Owner & Founder of Authors & Co.

This is a KICK ASS PR programme that’s SO well loved. Don’t miss out!

Secure your place NOW!

All of this is worth OVER £10K!

Meet Your Teacher…

Jo Swann

Founder of Chocolate PR, Jo is an award-winning PR Coach, best selling author and podcast host on a mission to empower more female entrepreneurs and minority voices to unlock the power of telling their story and share their expertise. She has experience working with the likes of Dale Carnegie, learndirect, Whistles & Yo! Sushi but her passion now is in supporting mission led entrepreneurs. With a journalism background, she understands how PR works from both sides of the newsdesk – and this is invaluable. Oh yes, and she’ll be your biggest cheerleader and champion! 

DO  YOU DARE TO BE SEEN?

HELL YES!