DO YOU DARE TO BE SEEN?
Get Published in the Press
for the FIRST time!
Welcome to ‘Dare to be Seen!’
THE place to be if you want a piece of the action that’s helped our clients quadruple their growth targets, get featured in Forbes and become recognised as the leader in their field (whilst riding high on the knowledge that their story/knowledge is changing lives!)
Go BIG! Get featured in national media sharing your story, knowledge or mission (or all 3!) and get EPIC trust tags – ‘As Seen In’.. to boost your ‘know, like and trust’ factors (these are psychologically proven to encourage people to buy from you)
Get the credibility you deserve, and become recognised as a leader in your field, a woman on a mission, a voice that matters (with credibility comes confidence from both your prospective customers…..and yourself)
Connect with your IDEAL clients you who see themselves in your story (help them to see you as their trusted guide to support them)
Stand head and shoulders above your competitors who do not know how to do this stuff!
Reach a STACK of new people you’d never have discovered (and STOP playing small talking to the same people over and over again)
Feel the PRIDE of making more of a difference, of making the impact you dream of – It’s there for you… and you DESERVE it.
This is all here for you EVEN IF YOU HAVE NEVER DONE PR BEFORE.
This is all here for you EVEN IS YOU ARE A NEW BUSINESS, or EVEN IF YOU HAVEN’T LAUNCHED YET…
YES, that’s right!Â
Dare to Be Seen Graduates have:
Launched new businesses and programmes as a leader from day 1 thanks to media trust tags
Sold out their courses with DREAM clients within days, having created a media buzz
Overcome HUGE visibility fears and stepped into their power
Featured in Forbes, on BBC News, on global podcasts and MANY MANY more media and become the 'go to' person to interview on their specialist area
Found their confidence to really stand up for their mission and message!
This is for you if…
 You’re ready to make more of a difference with your work
You know you need to reach more people but you don’t know how
You know you need to reach more people but you don’t know how You are highly qualified in your field and deserve to be recognised as an expert
You know your experiences can help others
You have a goal to grow your business this year
And don’t worry, we’ve got you if…
You tell yourself no-one will be interested in your boring story
 PR is alien to you, and you have told yourself that you’re not ready
 You’re getting in your own way stunting your business growth and you’re sick of it!
It’s ALSO for you if…
You have never been in the press before and have no idea where to start
You’ve dabbled in PR but want to know how to do it properly
You’ve developed your story but don’t know how to make it press friendly
You still need to work on your story, messaging and mission statement
Dare to Be Seen was born to get more incredible small business owners showcased, from startups to those who are ready to grow. We believe in you and what you’re here to do……now it’s time you do too. x
What will you learn?
Techniques to help you feel excited and confident about being more visible
How to stand out with your unique, 'brand you' messaging
How to create media-ready content and write it right to create PR opportunities
How to get journalists excited about your content to generate media trust tags
 The MAJORITY of us get in our own way.
98% of female entrepreneurs we’ve worked with have suffered imposter syndrome on some level.
100% of our clients feel empowered by their PR coverage & experience increased confidence
What Dare to Be Seen graduates say
This is a KICK ASS programme that’s SO well loved..and we’ve made it EVEN BETTER this time too!
Secure your place NOW!
There’s a way to get involved, whatever your budget!
So it sounds incredible and worth thousands….
It is! OVER 10K ACTUALLY!!
Weekly Media Opportunities provided – worth over £1.5K! Guest Expert Masterclasses worth over £2K Templates & Guides worth over £500 The PR coaching alone is worth over £6K Media Bio worth £500 Media list worth £350AND you get GUARANTEED press coverageDARE TO BE SEEN
‘DIY’
 £127 +VAT/pm for 3 Months
LIFETIME ACCESS
An online learning platform with lifetime access, packed with everything you need to get PR Ready. This houses the training content for the full Dare to Be Seen PR Accelerator but is a self study option.
Work through the step by step modules to get you through the phases of:-
1) Daring to Be Seen (Fight off any visibility fears)
2)Â Â Preparing to Be Seen (Get your PR Foundations in place, build up your story and PR content in a media friendly way)
3) Sharing to Be Seen (Learn how and where to pitch to the press)
Each module has tasks for you to do and checklists to refer to, to help move you forward
PR Templates & Resources Include:-
- Media bio creation template and video walk-through guide
- Press release template and video walk-through guide
- A blog template for guest expert editorial
- Email templates for pitching to journalists
A detailed media list of national journalists across print, online, radio & TV who feature entrepreneurial stories, with full email, phone and social media contact details
Support can be gained via our free Facebook group, PR You Can Do It or you can upgrade to add on PR Power Hours if you need extra help.
Lifetime access to online training.
*WORTH OVER £800+VAT – SAVE over £400
BUY NOW – £127/pm
PLUS VAT for 3 months
Dare to Be Seen
‘Done With You’
 £1666 +VAT
(Payment Plan Options Below)
Handheld support taking you from being a PR novice to getting published. We are here to support, coach and guide you every step of the way!
12 weeks of Online Coaching Support  in your dedicated ‘Dare to Be Seen’ Facebook community. Feedback on your PR content and questions, within the group (team daily check-in)
Lifetime access to the online training modules covering our signature P.A.R.T.Y system to get you press ready, PLUS free access to our mini programme, StorySteps to help you build your story angles
Access to weekly live online Q&As (which as well as providing feedback on your PR content also includes mindset coaching and support overcoming limiting beliefs and imposter syndrome) (Thursday 12 pm-1 pm)
Global guest expert masterclasses and journalist pitching tips
1 x Professionally Written Media Bio – drafted FOR YOU by Choc PR team = TOTAL GOLD and RRP £497+VAT (We found this was where people got stuck so we do it for you!)
PR resources and crib sheets including a media bio guide, press release templates; example guest expert blog content; podcast pitch sheets, example pitch emails and much more
Advice on specific media to target for your individual subject area and a media list of journalists who feature entrepreneurial stories, with full contact details provided
Live media opportunities presented to you in the group each week (including access to opportunities usually reserved for our 121 clients)
For 12 weeks live support and lifetime access to online training.
PAY IN FULL – £1666
PLUS VAT
PAYMENT PLAN – £833
PLUS VAT for 2 months
PAYMENT PLAN – £556
PLUS VAT for 3 months
PAYMENT PLAN – £278
PLUS VAT for 6 months
DARE TO BE SEEN
‘VIP EXTRAS’
 £2666 +VAT
(Payment Plan Options Below)
You get everything included in Dare To Be Seen ‘Done with You’Â – but with VIP SUPPORT To SUPERCHARGE YOU! with these incredible extras:
A 121 PR Goal Setting Call at the Outset of the Programme to help you set media target goals and provide direction of your key areas of focus from day 1
A 121 call to support your media bio creation (to ensure you are not missing any essential PR hooks out) Remember we also write it for you too
A 121 call for prepare what content you will create, for what media
121 editing of your pitch content for pre-and post event pitching, ensuring you have media articles ready to go
Additional media opportunities offered which require us to be your PR Manager/Media Officer. We do the pitching for you!
Access to a 30-minute limiting beliefs coaching call – which you can call in whenever you feel you need it
PAY IN FULL – £2666
PLUS VAT
PAYMENT PLAN – £1333
PLUS VAT for 2 months
PAYMENT PLAN – £889
PLUS VAT for 3 months
PAYMENT PLAN – £445
PLUS VAT for 6 months
BONUSES
 (excluding DIY package)
To be revealed!
How will Dare to Be Seen make you feel?
WHAT’S INVOLVED?
We want to be very clear at the outset on what we’re bringing to the party as part of our commitment to you, so here’s an outline of what we cover during our time together.
Dare to Be Seen is made up of 7 Success Steps.
These are the key areas of PR you need to be competent at to go from PR novice to published in the press. They cover all the practical elements you need to supercharge your PR success so you are press ready with your story, you know what opportunities are out there and you can pitch with confidence, knowing that you are playing by the rules of the game!
Your 7 Success Steps sit within our P.A.R.T.Y Framework
and together we get ready to celebrate you as we:—
Your 7 Success Steps are delivered via Teachable (an online learning platform). Here you will find a mixture of video trainings, workbooks, resources and checklists for you to work through all the practical elements. You have lifetime access to this training BUT we highly recommend you work through it week by week during the 12 weeks live support to fast track your success and gain the benefit of the live media opportunities we will also present to you.
The trainings are organised to help you work through getting PR ready in a tried and tested logical process and the majority of the modules will be released weekly. We then support you in your dedicated Facebook group each week with the step you are working on in our live PR Progress Calls – these calls are where we celebrate where you’re up to in the programme and wins you have had that week, we help you stay accountable to progressing through the tasks and you have chance to ask any questions for extra support. This is also your chance to sense check content ideas, media approaches and proposed pitches you are working on to get our input. GOLD!
Here’s a taster of the content we’ll cover but there are more surprises too!
You learn soooo much more than how to write a press release!!
What is PR? Am I PR-able? Positioning Your Story & Your Media Bio
We help you get to grips with what PR actually is and how you can use it in your business, then move on to help you to start getting your story down on paper, in a media-friendly format that’s worked for our clients time and time again. We work with you to create a strong Media Bio – in fact, we write it for you
Your PR Content –Â Press Release or Knowledge Sharing Piece?
As we progress through the programme we look at building on your bio and finding a timely PR news hook, and our focus is on teaching you best practice tips on writing a press release or guest blog piece to position your story in a format expected by the media. We also look at how to pitch this story to the press to make sure you hit the mark.
**VIP BONUS** – Hand over your PR content to our expert team, who will offer edit suggestions on your final submissions. INVALUABLE
Understanding your Different Routes to PR & Finding Your Media:
Now it’s time to help you find your best route in to the press you’d like to feature in. We explore the differences between proactive pitching and reactive PR and help you tap into the perfect media contacts – this makes the whole experience more enjoyable, less stressful and more rewarding! We help you get to grips with the best ways to do media research and also hand over some of our best media contacts. We also showcase some easy wins so you can get published online and start celebrating them quickly!
Mindset for Success
Throughout the programme, we will be on hand to keep encouraging. you to break through any limiting beliefs and to let you know we have got you! We also have the incredible Andrea Callanan, an award-winning global empowerment coach on hand to help when Imposter Syndrome pops up to try and bite you on the bum!
Within 12 weeks you’ll be feeling like a total powerhouse and celebrating being published!
This programme is killer in terms of what it can do for you – not just what it can do for your business.
We’re excited for you!!
Sounds AWESOME Right?
It’s for you, if:
You’re determined this is the year you step up next level
You're fed up of watching others become globally recognised through the media
You’re ready to command more for your expertise
You want the national media trust tags that your peers/mentors have on their profiles
You want to be recognised as an expert
You want to see that PR CAN be for you, not just the 6 or 7 figure entrepreneurs
You’re ready to take action
You’d like to be held accountable to ensure you maximise this opportunity
It's time you were in media such as...
More converts of using Chocolate PR to Skyrocket your business
This is a KICK ASS PR programme that’s SO well loved. Don’t miss out!
Secure your place NOW!
All of this is worth OVER £10K!
Meet Your Teachers…
Jo Swann
Founder of Chocolate PR, Jo is an award-winning PR Director, on a mission to empower more female entrepreneurs to unlock the power of telling their story and share their expertise. She has experience working with the likes of Whistles & Yo! Sushi but her passion now is in supporting female entrepreneurs. With a journalism background, she understands how PR works from both sides of the newsdesk – and this is invaluable.
Jo Maloney
Jo Maloney is a Communications Expert and part of the management team at Chocolate PR. She is also a Business and Life Coach and has supported female entrepreneurs across varied sectors on confidence, attitudes of gratitude and self-worth. Supportive yet assertive her approach ensures women feel empowered to achieve their goals, whilst still being true to themselves and their values.
Your Guest Experts…
Andrea Callanan
Voice, Confidence & Success Coach, Andrea Callanan is globally renowned, on a mission to inspire more women to level up their lives and businesses. A best-selling author she is open to sharing her own story and challenges to help us see what can be overcome. Having worked with women all over the world, helping them work on their self-worth and rid imposter syndrome she’s a powerhouse of a lady who really delivers!
Nicki James
Nicki is on a mission to build kick-ass brands, that look, feel and sound like the women behind them. She is passionate about helping fellow entrepreneurs really nail their brand identity so they can visually communicate themselves in a way that feels genuine, making sales seamless and not ‘icky’, because when you perfect your brand message then suddenly everything starts to fall in to place.