Our Much Loved Action- Taking PR Programme That Really Delivers
Welcome to ‘Dare to be Seen!’
A UNIQUE PR Programme that offers so much more than just press coverage. It’s your SUPERCHARGED, 10-week hand-held path, run by global experts committed to getting you COMFORTABLE being VISIBLE and EXCITED by the opportunities this can bring! Â
How would you feel reaching millions with your message through media coverage you never imagined was possible for you?
Fancy some epic trust tags for your website – ‘As Seen In’.. to help build credibility in the eyes of your audience?
How valuable to your business would it be to have that external validation?
How valuable to YOU and your confidence would it be to have that external validation? Confident, empowered women can achieve incredible things!
This last year has been crazy, but it’s time to take control! Allow yourself to now move your business forward so it can be seen and you can shine.
It’s there for you… and you DESERVE it.
Dare to Be Seen Graduates have:
Launched new businesses and programmes with confidence with ‘As Seen in’ media trust tags already in place
Mastered their message to create powerful Media Bios, which have been described as ‘Pure Gold!’ for all marketing
Overcome HUGE visibility fears and stepped into their power
Featured in Forbes and sold out programmes
Developed by Jo Swann, Chocolate PR Founder, who herself has suffered from visibility fears and the dreaded Imposter Syndrome, supported by world-renowned coaches in self-worth, visibility and personal branding, this programme is like NO OTHER!
Created ESPECIALLY for you if you suffer from fears of being visible and are nervous about putting yourself out there, Dare to Be Seen blends PR Foundations and teachings with support to help you face those visibility fears, helping you get press ready from both a marketing, and mindset stance.Â
In just 10 weeks bin your fears, doubts and worries and get set for sharing your press coverage with your audience!
It’s for you if…
 You’re a ‘secretly shrinking violet’ who seems so confident to others but is nervous about ‘getting out there’
You know you have so much knowledge to share but constantly compare yourself to other ‘more successful’ peers
 You need to become recognised as an expert in your field but feel uncomfortable taking this title
 You tell yourself no-one will be interested in your boring story
 You have a goal to make more impact this year
 You know your experiences can help others but don’t know how to reach more people
 PR is alien to you, and you have told yourself that you’re not ready
 You’re getting in your own way stunting your business growth and you’re sick of it!
It’s ALSO for you if…
 You have a basic PR knowledge but want support now in putting it into practice
 You’ve dabbled in PR before but would like to build upon your profile
 You’ve developed your story but would love help honing it to be a perfect media bio
 You have bigger PR goals to still reach!
(*You need the VIP option)
Hear from Jo why this programme is so EPIC!
What will you learn?
Techniques to help you feel excited and confident about being more visible
How to stand out with your unique, ‘brand you’ messaging
How to create media-ready content and write it right to create PR opportunities
How to get journalists excited about your content to generate media trust tags
 The MAJORITY of us get in our own way.
98% of female entrepreneurs we’ve worked with have suffered imposter syndrome.
100% of our clients feel empowered by their PR coverage & experience increased confidence
What Dare to Be Seen graduates say…?
Jenna Rigby, GlamFIT Studios
This is a KICK ASS programme that’s SO well loved..and we’ve made it EVEN BETTER this time too!
Secure your place NOW!
There’s a way to get involved, whatever your budget!
So it sounds incredible and worth thousands….
It is! OVER 10K ACTUALLY!!
  Weekly Media Opportunities provided – worth over £1.5K! Guest Expert Masterclasses worth over £2K  Templates & Guides worth over £500  The PR coaching alone is worth over £6K  Media Bio worth £500 Media list worth £350  AND you get GUARANTEED press coverage  
DIYÂ Package includes…
Everything you need to get PR ReadyÂ
Access to our PR Power Pack Templates & Resources Including:-
- a media bio template and video guide
- a press release template and video guide
- A blog template for guest expert editorial
- Email templates for pitching to journalistsÂ
A detailed media list of national journalists across print, online, radio & TV who feature entrepreneurial stories, with full email, phone and social media contact details
Support can be gained via our free Facebook group, PR You Can Do It (unless you carried out our challenge – all challengers are eligible to a 30 min PR Clinic Call at any point for guidance)Â
*WORTH OVER £800 + VAT – SAVE over £400*
*Price Includes VAT
Supported Group Programme includes…
(Programme commences w/c 11th October-2nd December)
We handhold you from being a PR novice to getting published within 8 weeks! (Often sooner!) We are here to support, coach and guide you every step of the way!
8 weeks of PR Group Coaching Support – Dedicated ‘Dare to Be Seen’ Facebook community support with like-minded ambitious women
8 weeks of weekly online training with Q&As INCLUDING global guest experts delivering live masterclasses. 1-hour sessions (Thursday 1 pm) *Some may be alternative times or evenings when guests are being accommodated*
Access to fortnightly live zoom drop-ins, for Q&As and hot-seating (which as well as feedback on your PR content also includes mindset coaching and support overcoming limiting beliefs and imposter syndrome) (Join us anytime between Tuesday 12 pm-1 pm or attend the whole session)
Weekly support and feedback on your PR content and questions, within the group (team daily check-in)
1 x Media Bio – reviewed by Choc PR team and individual edits feedback offered (using google docs we collaborate on your piece and help you edit it to perfection)
PR resources and crib sheets including a media bio guide, press release templates; example guest expert blog content; podcast pitch sheets, example pitch emails
A Zoom audience with a national journalist you can pitch your unique content to (don’t worry we will have prepared some fabulous headlines and feature ideas together with you so you are ready to pitch to them!)Â
Advice on specific media to target for your individual subject area and a media list of journalists who feature entrepreneurial stories, with full contact details provided
Live media opportunities presented to you in the group each week (including access to opportunities usually reserved for our 121 clients)
Week 1 – 14th Oct – Getting Press Ready! Getting under the skin of PR and laying your PR Foundations and Roadmap
Week 2 – 21st Oct –Â The Power of Your Story -and The Media Bio +
ANDREA CALLANAN – Goodbye visibility fears -time to stand in your power!
Week 3 – 28th Oct – Writing Your Media Bio +
NICKI JAMES BONUS – BE BRAND YOU
Week 4 – 4th Nov – Writing your Media Bio Cont… & Identifying your Feature Ideas and Headlines and pitch tips
Week 5 – 11th Nov –Â Writing your Guest Expert Content and pitch tips
Week 6 – 18th Nov – Writing Your Press Release and how to pitch this
Week 7 -25th Nov – Pitching your Content to the Media – How? What works and what doesn’t? Live feedback from a national journo – Group PR Power Zoom Session
Week 8 – 2nd – December Press Campaign Planning – the Bigger PR Picture and planning 2022 PR
(GUEST EXPERTS FROM FAST ACTION BONUSES WILL ALSO BE DELIVERED WITHIN THESE 8 WEEKS FOR THOSE ELIGIBLE):
*All Prices are Inclusive of VAT
VIP Programme includes…
Everything included in the Supported Group Programme – PLUS VIP Bonuses:
THE BIG ONE! Â The chance to pitch to the press – LIVE!
VIP PITCH DAY W/c 2nd December, Leeds:
Join us and a panel of national media in Leeds, where we present you to a number of friendly journalists looking for stories. Share a coffee with them, look into their eyes, create connections and contacts for life as you share your story and pitch PR content ideas to them – AND get their individual feedback on your pitches – GOLD!
Think of this in terms of a friendly Dragon’s Den meets speed networking meets coffeehouse chat! This won’t be a terrifying experience – it will be empowering, fun and confidence-boosting!
We’ll help you make your pitches engaging and interesting. We’ll help you hone your headlines and messaging. We’ll help you get press-ready so you can wow these fabulous contacts and secure yourself some impressive national media coverage.
This is a chance of a lifetime! – and we’ll get you ready for it!!!
We’ll also provide you with fabulous video content and gorgeous professional photos from the day that you can use in your own marketing – bonus!
We’re obviously not going to just chuck you into this ‘out of your comfort zone opportunity’ blind – so you get lots of extra juicy handholding! To support you in going this extra mile as VIPs you also get:-
A 121 PR Goal Setting Call at the Outset of the Programme to help you set media target goals and provide direction of your key areas of focus from day 1
A 121 call to support your media bio creation (to ensure you are not missing any essential PR hooks out) Remember we also edit it for you too
A 121 call for pre-pitch prepÂ
Additional zoom group coaching calls – w/c 25th Nov and 2nd Dec
Access to a 30-minute limiting beliefs coaching call – which you can call in whenever you feel you need it
(Please NB this is a BETA of this new level so grab this launch price!)
*All Prices are inclusive of VAT
BONUSES
(excluding DIY package)
If you join by Friday
 1st October
1 hour ‘Closed Mouths Don’t Get Fed’ Rocket up your backside from the Queen Bee herself covering the power of telling your story and your ripple effect, with advice on your guest speaking power topics (Value £250)
 Anna Parker Naples Podcasting Queen Masterclass – How to pitch and be a great podcast guest (Value £250)
FREE online lifetime access ticket to BEE Inspired 1st Oct (£106 -but LIFECHANGING!)
Additional 30 min 121 PR Power Call (Value £150)
For VIPs only
If join within 24 hours
– by Monday 27th 1pm
All other Fast Action Bonuses PLUS:-
The option to upgrade to a 1 day in-person ticket to BEE Inspired on 1st October (Value £117 but MEGA LIFECHANGING)- The energy in that room is electric!
A VERY JUICY EXTRA!
Start as you mean to go on and dive into getting your story out there from day 1! Be in with the chance to take to the stage on October 1st as part of our PR Media Panel – to ask national journalists your questions directly on how to make your story PR-able and showcase your business to the whole Bee Inspired audience at the same time! EPIC & PRICELESS!
This prize also includes a 121 PR Power Hour Coaching call with us in advance to prepare you. This will be chosen by a prize draw of all VIP signups made by 25th September 1 pm.
What are we here to achieve? We are here to make you feel:
That you can finally tell imposter syndrome where to go having conquered your visibility fears
Confident and congruent with your unique values based brand messaging that really reflects YOU
That the world is your oyster, full of PR opportunities for you, whether you’re pre-launch, new to business or have been around a while!
Press coverage and coveted media trust tags are WELL within reach
Growing your audience by THOUSANDS if not MILLIONS is totally doable
Excited for a faster path to 2020/21 business GROWTH
Proud that you ARE an expert
Proud that your story or knowledge IS inspiring for others
Empowered that PR isn’t about ego it’s about IMPACT
A new found confidence in marketing your business
A belief that you DESERVE to be up there being recognized
WHAT’S INVOLVED?
We want to be very clear at the outset on what we’re bringing to the party as part of our commitment to you, so here’s an outline of what we cover during our time together.
Here’s a taster of the content we’ll cover but there are more surprises too!
You learn soooo much more than how to write a press release!!
Chocolate PR Team – What is PR? Positioning Your Story & Your Media Bio
We help you get to grips with what PR actually is and how you can use it in your business, then move on to help you to start getting your story down on paper, in a media-friendly format that’s worked for our clients time and time again. We teach you how to write a strong Media Bio, using proven templates and showcasing best practice examples as your guide.
Andrea Callanan – Finding Your Voice:Â
How to quieten the chimp on your shoulder and empower the champion within. We start at the very beginning and cut the crap to help rid you of those shady limiting beliefs and stick 2 fingers up at Imposter Syndrome that’s held you back for so long. It’s time to get proud, to fully support your passion and purpose with a positivity that will help your businesses grow. Andrea will share insights and tools and techniques to helps us shake off negative thoughts about not being good enough to retrain our brains to believe in our expertise and to embrace sharing our story to increase our impact. It’s all about self-worth….and how to get some more!
Nicki James, Just Brand You:
To spread your message confidently and clearly you first need to know what it is. We work with Nicki to really make sure you are watertight on your brand values, what YOU really stand for, what makes YOU unique (and therefore PR-able) and we start to explore how to communicate this so you are totally aligned. You might think you have this nailed but we are yet to see anyone who doesn’t find a new layer or clarity through this work!
Sarah Stone, Intentional Living Expert & Creative Feng Shui Founder:Â Sarah is a huge supporter of other women in business and has always been focused on helping others achieve success. She has just become a best-selling author launching the Creative Feng Shui concept and she is coming to show us how to create 4D vision boards to help call in your desires
Chocolate PR Team – Your PR Content – the press release or guest blog
As we progress through the programme we look at building on your bio and finding a timely PR news hook, and our focus is on teaching you best practice tips on writing a press release or guest blog piece to position your story in a format expected by the media. We also look at how to pitch this story to the press to make sure you hit the mark.
**VIP BONUS** – Hand over your PR content to our expert team, who will offer edit suggestions on your final submissions. INVALUABLE
Chocolate PR Team – Finding Your Media:
Now it’s time to help you find the perfect media contacts – this makes the whole experience more enjoyable, less stressful and more rewarding! We help you get to grips with the best ways to do media research.
**VIP BONUS** – Hand over your PR wish list to our expert team, who will provide you with a full list of media contacts for your targeted pitches. INVALUABLE
Chocolate PR Team & Journalist Guest Expert – Pitching to the Press:
So, you’ve come this far! You’ve nailed your PR angles and hooks got your media list ready and understand what your target journalists or podcast hosts are looking for. Now hear from a journo’s mouth what they are looking for and for those in the group we’ll practice your pitch so you’re nailing a quick intro that they’ll be happy to listen to.
**VIP BONUS**Â A Zoom audience with a journalist you can pitch your unique content to.
Jo Maloney, Chocolate PR Team, Mindset for Success
Throughout the programme Jo will be on hand to keep encouraging. you to break through any limiting beliefs and to let you know we have got you!
This programme is killer in terms of what it can do for you – not just what it can do for your business.
We’re excited!! Â
 COACHING SUPPORT
* For ALL except the DIY PR option access to weekly coaching is included through a live Q&A session *
Sounds AWESOME Right?
It’s for you, if:
You worry people won’t be interested in what you have to say
You’re determined this is the year you step up next level
You’re fed up of watching others become globally recognised through the media
You’re ready to command more for your expertiseÂ
You want the national media trust tags that your peers/mentors have on their profilesÂ
You want to be recognised as an expert
You fear visibility stuck in the comparison trap
You want to see that PR CAN be for you, not just the 6 or 7 figure entrepreneurs
You’re ready to take actionÂ
You’d like to be held accountable to ensure you maximise this opportunityÂ
It's time you were in media such as...
More converts of using Chocolate PR to Skyrocket your business
This is a KICK ASS PR programme that’s SO well loved. Don’t miss out!
Secure your place for March 2021 NOW!
All of this is worth OVER £10K!
Meet Your Teachers…
Jo Swann:
Jo Maloney:
Sarah Stone:
A recognised champion for female entrepreneurs, New York based Sarah Stone is an intentional living expert and founder of Creative Feng Shui. Having been in business herself for over 15 years, she now supports other ambitious women, helping skyrocket their businesses’ globally through helping them to activate the success they want, by channelling their energy and creating environments that encourage us to thrive.
Andrea Callanan:
Nicki James:
Nicki is on a mission to build kick ass brands, that look, feel and sound like the women behind them. She is passionate about helping fellow entrepreneurs really nail their brand identity so they can visually communicate themselves in a way that feels genuine, making sales seamless and not ‘icky’, because when you perfect your brand message then suddenly everything starts to fall in to place.