Get Published in the Press
for the FIRST time!

Welcome to ‘Dare to be Seen!’

THE place to be if you want a piece of the action that’s helped our clients quadruple their growth targets, get featured in Forbes and become recognised as the leader in their field (whilst riding high on the knowledge that their story/knowledge is changing lives!)


Go BIG! Get featured in national media sharing your story, knowledge or mission (or all 3!) and get EPIC trust tags – ‘As Seen In’.. to boost your ‘know, like and trust’ factors (these are psychologically proven to encourage people to buy from you)


Get the credibility you deserve, and become recognised as a leader in your field, a woman on a mission, a voice that matters (with credibility comes confidence from both your prospective customers…..and yourself)


Connect with your IDEAL clients you who see themselves in your story (help them to see you as their trusted guide to support them)


Stand head and shoulders above your competitors who do not know how to do this stuff!


Reach a STACK of new people you’d never have discovered (and STOP playing small talking to the same people over and over again)


Feel the PRIDE of making more of a difference, of making the impact you dream of – It’s there for you… and you DESERVE it.


This is all here for you EVEN IF YOU HAVE NEVER DONE PR BEFORE.



YES, that’s right! 

Dare to Be Seen Graduates have:

Launched new businesses and programmes as a leader from day 1 thanks to media trust tags

Sold out their courses with DREAM clients within days, having created a media buzz

Overcome HUGE visibility fears and stepped into their power

Featured in Forbes, on BBC News, on global podcasts and MANY MANY more media and become the 'go to' person to interview on their specialist area

Found their confidence to really stand up for their mission and message!

This is for you if…


 You’re ready to make more of a difference with your work


You know you need to reach more people but you don’t know how

You are highly qualified in your field and deserve to be recognised as an expert

You know your experiences can help others

You have a goal to grow your business this year


And don’t worry, we’ve got you if…


You tell yourself no-one will be interested in your boring story

 PR is alien to you, and you have told yourself that you’re not ready

You’re getting in your own way stunting your business growth and you’re sick of it!

It’s ALSO for you if…

You have never been in the press before and have no idea where to start

You’ve dabbled in PR but want to know how to do it properly

You’ve developed your story but don’t know how to make it press friendly

You still need to work on your story, messaging and mission statement

Dare to Be Seen was born to get more incredible small business owners showcased, from startups to those who are ready to grow. We believe in you and what you’re here to do……now it’s time you do too. x

What will you learn?

Techniques to help you feel excited and confident about being more visible

How to stand out with your unique, 'brand you' messaging

How to create media-ready content and write it right to create PR opportunities

How to get journalists excited about your content to generate media trust tags

 The MAJORITY of us get in our own way.

98% of female entrepreneurs we’ve worked with have suffered imposter syndrome on some level.

100% of our clients feel empowered by their PR coverage & experience increased confidence

What Dare to Be Seen graduates say

Jenna Rigby

Jenna Rigby
GlamFIT Studios
Dani Wallace

Dare to be Seen was the start of my media journey – any bloody hell it launched me with a bang – my feet haven’t touched the ground since and I have been on national radio, TV, had double-page spreads in women’s mags, and national newspapers and been featured in Forbes! Getting press ready with Chocolate PR is a smart business move people!

Dani Wallace
I am The Queen Bee
Marie Teevan

Dare to Be Seen made me really step up in my business, not just for the media, but for me – it brought me the confidence to really be me and to celebrate me, and as a result, I got published in Forbes and had an incredible sell-out launch – both things I could never have dreamt of before! I will be forever grateful to Jo and the Chocolate PR team!

Marie Teevan
Victoria Lysaght

I would definitely recommend Dare To Be Seen to female business owners. It’s an empowering course that provides you with the knowledge, tools and contacts to manage your own PR now and in the future. The Choc PR team believe in your story, nurtures and encourages you and gives you the confidence to shine.

Victoria Lysaght
Wonderful Me Workshops
Victoria Lofthouse

When I came to the programme my confidence for various reasons was at rock bottom and I was doing everything I could to avoid being visible – that has all changed now! I have now been published in national media and it feels amazing – this has also given me the confidence to really show up in my business and charge my worth.

Victoria Lofthouse
No Drama Delegation
Tabassum Sabir
Dare to Be Seen was life-changing for me. Having the support of Jo and the team who really SAW me and all I could be helped me massively overcome my imposter syndrome and fears of being visible. I have since been featured on national TV and now teach my clients how to find confidence in sharing their stories. I’m a huge fan!
Tabassum Sabir
BeYouTiful Coaching
Belynder Walia

It has been a pleasure working with Chocolate PR. They have generated some great leads to help me get into the public eye. The ‘Dare to be seen’ course is definitely worth it. It helps one overcome ‘imposter syndrome’. It is an excellent way to get to learn about the PR world. I feel more confident introducing myself as the founder of Serene Lifestyles my company to the world of social media.

Belynder Walia
Serene Lifestyles
Ally Davis

Jo and the team at chocolate PR helped me get visible and seen. Without their direction and guidance, I would never have written my press release or been featured in articles. The whole process was supported and they hold your hand through the whole journey to ensure you become ready to be seen. I can’t thank them enough for helping me get visible and for all their support. Thanks so much.

Ally Davis

This is a KICK ASS programme that’s SO well loved..and we’ve made it EVEN BETTER this time too!

Secure your place NOW!

There’s a way to get involved, whatever your budget!

So it sounds incredible and worth thousands….


Weekly Media Opportunities provided – worth over £1.5K!
Guest Expert Masterclasses worth over £2K
Templates & Guides worth over £500
The PR coaching alone is worth over £6K
Media Bio worth £500
Media list worth £350
AND you get GUARANTEED press coverage



 £127 +VAT/pm for 3 Months


An online learning platform with lifetime access, packed with everything you need to get PR Ready. This houses the training content for the full Dare to Be Seen PR Accelerator but is a self study option.

Work through the step by step modules to get you through the phases of:-

1) Daring to Be Seen (Fight off any visibility fears)

2)   Preparing to Be Seen (Get your PR Foundations in place, build up your story and PR content in a media friendly way)

3) Sharing to Be Seen (Learn how and where to pitch to the press)

Each module has tasks for you to do and checklists to refer to, to help move you forward

PR Templates & Resources Include:-

  • Media bio creation template and video walk-through guide
  • Press release template and video walk-through guide
  • A blog template for guest expert editorial
  • Email templates for pitching to journalists

A detailed  media list of national journalists across print, online, radio & TV who feature entrepreneurial stories, with full email, phone and social media contact details

Support can be gained via our free Facebook group, PR You Can Do It or you can upgrade to add on PR Power Hours if you need extra help.

Lifetime access to online training.

*WORTH OVER £800+VAT – SAVE over  £400

BUY NOW – £127/pm

PLUS VAT for 3 months

Dare to Be Seen

‘Done With You’

 £1666 +VAT

(Payment Plan Options Below)

Handheld support taking you from being a PR novice to getting published. We are here to support, coach and guide you every step of the way!

12 weeks of Online Coaching Support  in your dedicated Dare to Be SeenFacebook community. Feedback on your PR content and questions, within the group (team daily check-in)

Lifetime access to the online training modules covering our signature P.A.R.T.Y system to get you press ready, PLUS free access to our mini programme, StorySteps to help you build your story angles

Access to weekly live online Q&As (which as well as providing feedback on your PR content also includes mindset coaching and support overcoming limiting beliefs and imposter syndrome) (Thursday 12 pm-1 pm)

Global guest expert masterclasses and journalist pitching tips

1 x Professionally Written Media Bio – drafted FOR YOU by Choc PR team = TOTAL GOLD and RRP £497+VAT (We found this was where people got stuck so we do it for you!)

PR resources and crib sheets including a media bio guide, press release templates; example guest expert blog content; podcast pitch sheets, example pitch emails and much more

Advice on specific media to target for your individual subject area and a media list of journalists who feature entrepreneurial stories, with full contact details provided

Live media opportunities presented to you in the group each week (including access to opportunities usually reserved for our 121 clients)

For 12 weeks live support and lifetime access to online training.

PAY IN FULL – £1666



PLUS VAT for 2 months


PLUS VAT for 3 months


PLUS VAT for 6 months



 £2666 +VAT

(Payment Plan Options Below)

You get everything included in Dare To Be Seen ‘Done with You’  – but with VIP SUPPORT To SUPERCHARGE YOU! with these incredible extras:

A 121 PR Goal Setting Call at the Outset of the Programme to help you set media target goals and provide direction of your key areas of focus from day 1. This call also supports your media bio creation to ensure you are not missing any essential PR hooks out. 

121 direct editing of your pitch content by our professional journalistic team ensuring you are pitch perfect with media articles and responses, MASSIVELY increasing your chances of success

Additional media opportunities offered which require us to be your PR Manager/Media Officer. We do the pitching for you!

Access to a 30-minute limiting beliefs coaching call  – which you can call in whenever you feel you need it


PAY IN FULL – £2666



PLUS VAT for 2 months


PLUS VAT for 3 months


PLUS VAT for 6 months


  (excluding DIY package)

To be revealed!

How will Dare to Be Seen make you feel?

That you are PR ready!

Confident and Congruent

with your unique messaging that really reflects YOU!

That the world is your oyster,

full of PR opportunities for you, whether you’re pre-launch, new to business or have been around. awhile!

That press coverage and

coveted media trust tags are WELL within your reach

Excited that growing your audience by THOUSANDS

if not MILLIONS is totally doable

Excited for a faster path of business GROWTH

Proud that you ARE an expert

Proud that your story or knowledge IS inspiring for others

Empowered that PR isn't about ego, it's about IMPACT!

A new found confidence in marketing your business

A belief that you DESERVE to be up there

being recognised for what you bring to the world.

Ready to fight any imposter syndrome having conquered your visibility fears.


We want to be very clear at the outset on what we’re bringing to the party as part of our commitment to you, so here’s an outline of what we cover during our time together.

Dare to Be Seen is made up of 7 Success Steps.

These are the key areas of PR you need to be competent at to go from PR novice to published in the press. They cover all the practical elements you need to supercharge your PR success so you are press ready with your story, you know what opportunities are out there and you can pitch with confidence, knowing that you are playing by the rules of the game!

Your 7 Success Steps sit within our P.A.R.T.Y Framework
and together we get ready to celebrate you as we:—

Peel back the layers to prepare you for PR, uncovering your unique PR angles
Peel back the layers to prepare you for PR, uncovering your unique PR angles
Align your values, story, mission and business messages to ensure powerful communications that elevate you
Align your values, story, mission and business messages to ensure powerful communications that elevate you
Recognise your PR-ability and your PR opportunities to see where you could get published, with what
Recognise your PR-ability and your PR opportunities to see where you could get published, with what
Take regular aligned action to maximise your PR exposure
Take regular aligned action to maximise your PR exposure
Yell from the rooftops You’re published to attract more of the same! 🙂
Yell from the rooftops You’re published to attract more of the same! 🙂

Your 7 Success Steps are delivered via Teachable (an online learning platform). Here you will find a mixture of video trainings, workbooks, resources and checklists for you to work through all the practical elements. You have lifetime access to this training BUT we highly recommend you work through it week by week during the 12 weeks live support to fast track your success and gain the benefit of the live media opportunities we will also present to you.

The trainings are organised to help you work through getting PR ready in a tried and tested logical process and the majority of the modules will be released weekly. We then support you in your dedicated Facebook group each week with the step you are working on in our live PR Progress Calls – these calls are where we celebrate where you’re up to in the programme and wins you have had that week, we help you stay accountable to progressing through the tasks and you have chance to ask any questions for extra support. This is also your chance to sense check content ideas, media approaches and proposed pitches you are working on to get our input. GOLD!

Here’s a taster of the content we’ll cover but there are more surprises too!

You learn soooo much more than how to write a press release!!

What is PR? Am I PR-able? Positioning Your Story & Your  Media Bio

We help you get to grips with what PR actually is and how you can use it in your business, then move on to help you to start getting your story down on paper, in a media-friendly format that’s worked for our clients time and time again. We work with you to create a strong Media Bio – in fact, we write it for you

Your PR Content –  Press Release or Knowledge Sharing Piece?

As we progress through the programme we look at building on your bio and finding a timely PR news hook, and our focus is on teaching you best practice tips on writing a press release or guest blog piece to position your story in a format expected by the media. We also look at how to pitch this story to the press to make sure you hit the mark.

**VIP BONUS** – Hand over your PR content to our expert team, who will offer edit suggestions on your final submissions. INVALUABLE

Understanding your Different Routes to PR & Finding Your Media:

Now it’s time to help you find your best route in to the press you’d like to feature in. We explore the differences between proactive pitching and reactive PR and help you tap into the perfect media contacts – this makes the whole experience more enjoyable, less stressful and more rewarding! We help you get to grips with the best ways to do media research and also hand over some of our best media contacts. We also showcase some easy wins so you can get published online and start celebrating them quickly!

Mindset for Success

Throughout the programme, we will be on hand to keep encouraging. you to break through any limiting beliefs and to let you know we have got you! We also have the incredible Andrea Callanan, an award-winning global empowerment coach on hand to help when Imposter Syndrome pops up to try and bite you on the bum!

Within 12 weeks you’ll be feeling like a total powerhouse and celebrating being published!

This programme is killer in terms of what it can do for you – not just what it can do for your business.

We’re excited for you!!

Sounds AWESOME Right?

It’s for you, if:

You’re determined this is the year you step up next level

You're fed up of watching others become globally recognised through the media

You’re ready to command more for your expertise

You want the national media trust tags that your peers/mentors have on their profiles

You want to be recognised as an expert

You want to see that PR CAN be for you, not just the 6 or 7 figure entrepreneurs

You’re ready to take action

You’d like to be held accountable to ensure you maximise this opportunity

It's time you were in media such as...

More converts of using Chocolate PR to Skyrocket your business

Caroline has seen first hand the value of raising her profile and the benefits it has brought to her business.
Being in the national press has not only brought me, new clients, thanks to reaching out to wider audiences than my own network, but it has provided me with credibility to position myself as an expert from day 1 -and it’s led to me winning national awards just months after launching! I’m a BIG fan!!
Caroline Strawson

Certified High Performance Coach and RTT Practitioner

Vanessa is a sufferer of Imposter Syndrome. She didn’t think the press would be interested in her, yet she’s featured in all her key trade press, is now a recognised influencer, has sold out 2 industry events and is a best-selling author. High Five Vanessa.
Being in the media has without a doubt supported our booming growth this last year, Being quoted in trade media has helped me sell my courses, sell out my event and start to be recognised as an industry leader – all things I doubted where ever possible 12 months ago!
Vanessa Dooley

Founder of Jigsaw Early Years Consultancy

Abigail shares her experience on how PR has transformed her business…
I was sooooo nervous about PR 2 years ago. I feared judgement, I feared negative publicity, I feared being seen for my success. Now I use PR as a regular tool within my business to showcase my results for clients, to share my expertise and to have a voice as a female entrepreneur inspiring other women globally. Once I realised it wasn’t all about me and PR was not an ‘ego thing’ -it’s about supporting others through sharing your knowledge and story, everything changed.
Abigail Horne

Owner & Founder of Authors & Co.

This is a KICK ASS PR programme that’s SO well loved. Don’t miss out!

Secure your place NOW!

All of this is worth OVER £10K!

Meet Your Teachers…

Jo Swann

Founder of Chocolate PR, Jo is an award-winning PR Director, on a mission to empower more female entrepreneurs to unlock the power of telling their story and share their expertise. She has experience working with the likes of Whistles & Yo! Sushi but her passion now is in supporting female entrepreneurs. With a journalism background, she understands how PR works from both sides of the newsdesk – and this is invaluable.

Jo Maloney

Jo Maloney is a Communications Expert and part of the management team at Chocolate PR. She is also a Business and Life Coach and has supported female entrepreneurs across varied sectors on confidence, attitudes of gratitude and self-worth. Supportive yet assertive her approach ensures women feel empowered to achieve their goals, whilst still being true to themselves and their values.