011 Your PR Content – What’s Your Big Idea?

by | Oct 11, 2021 | Podcast

Today we are going to be talking about how you can craft your PR content – content that will connect based on who you really are and what you care about. This is all part of a proactive
PR approach, when you pitch your ideas to journalists for consideration.

 

The place to start when proactively pitching to media is deciding what you say. We have to think about what is your message and what is the thing that you want to be known and recognised for?

 

I challenge you in this episode of PR Powerhouse to imagine yourself as a caricature and in doing that, try and think about what unique and distinct things would be associated with you as an individual.

 

Finding your PR message involves a bit of digging deep and thinking about what brought you to where you are today. We like to call this, mission-led Public Relations as it revolves around the objective of finding and honing your niche which can then be tailored into media pitches to different journalists.

 

In this episode, I also share an interesting concept from the global bestselling author and speaker, Todd Henry who coined the concept of “Knowing your notables”. Using this concept, we can figure out what you feel truly passionate about and what you would like to change about the world.

 

What You Will Learn in This Episode:

  • How to connect with your own unique message
  • How to be consistent and focused with your message
  • How to use your message to create PR content
  • Tapping into your emotions and the concept of “Knowing your notables”

 

Shaping your message can be a up and down journey of self-reflection, understanding and empathy towards yourself as an individual. Go deep and see what you find! x

 

Resources:

Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt

Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/

Follow me on Instagram https://www.instagram.com/jochocpr/

To find out more about Todd’s concept of knowing your Notables find all his channels here – https://www.toddhenry.com/

Subscribe to hear the latest podcast episodes as we upload them weekly. 

Thanks so much 

Jo

018 More Than Media – Make Me Famous

Last week we talked press releases - a very specific PR tool focused on getting small businesses and startups media coverage - getting press coverage as a female entrepreneur is...

017 Is the Press Release Dead?

We have been teaching female entrepreneurs how to write a press release in our Dare to Be Seen PR Programme this week and every time we do this it really reminds me of the power...

017 Is the Press Release Dead?

We have been teaching female entrepreneurs how to write a press release in our Dare to Be Seen PR Programme this week and every time we do this it really reminds me of the power...

016 5 Ways PR Can Help You Win Awards

Getting recognised for your work by an award can elevate your business above and beyond competitors. It can boost your credibility and visibility as a female entrepreneur on a...

015 Being Playful with PR – Using Awareness Days and Diary Dates To Get Press Coverage

Being playful with PR - How to use Awareness Days and Diary Dates to get Press Coverage Awareness days and diary dates are a PR Godsend - in fact many are created by PRs in the...

014 Facing Your Visibility Fears

What happens when as a purpose and passion fuelled female entrepreneur you are attacked by visibility fears? You stay stuck, you stay hidden, you stay playing small.   I don't...

013 Brand You And Value Based PR

In today’s episode, we are going to be talking about YOU! I know this doesn’t always feel natural for everyone and my God I know what it feels like to feel uncomfortable around...

012 How PR-able Is Your Corporate Career?

In this episode we are talking about how your corporate career can be PR GOLD - whether it's a part of your life you have loved, or are trying to sweep under the carpet.    So...

010 How To Deal With Journo Rejection

In being able to celebrate the highs of securing our dream PR coverage, we must also recognise there will be times when the answer is no. There will be many reasons why a...

009 The Top 5 PR Mistakes

To experience PR success, you must identify the mistakes made in the process of creating it and how to correct them. Today, I’m going to guide you through putting your story out...