In being able to celebrate the highs of securing our dream PR coverage, we must also recognise there will be times when the answer is no. There will be many reasons why a journalist might have said no to you on this occasion. Public relations, like journalism, is a fast paced industry where things are always moving and changing. It’s important to remember securing free editorial coverage is a privilege, one that isn’t automatically granted to us but it is still definitely something we can achieve when we take the right steps. I will be discussing how we can move forward after a pitch rejection and what you can learn from a journalist saying no. As the saying goes, when one door closes, another one opens…
What You Will Learn in This Episode:
- Rejection isn’t personal
- You won’t be blacklisted if your pitch isn’t quite right
- Make sure your content is tailored to what they are looking for
- A no is a step closer to a yes…
- Retarget and go again!
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