007 What Media Should I Target?

by | Sep 20, 2021 | Podcast

In this episode, I’ll share my knowledge on what media you should target to get your PR message out there and build your portfolio with ease. We’ll talk about the importance of starting with local media because they tend to support local entrepreneurs, and I’ll also share some advice on how to contribute to global online media and get recognised nationally.

What You Will Learn in This Episode:

– Why you should never dismiss local media

– The 3 media routes you can take to share your PR content

– How to locate the media that can give you press coverage more easily

– Massive pool of online opportunities you should explore

– Tricks for writing PR content that gets you selected by the media

– How targeting freelance journalists can create a win-win situation

– How to work towards the bigger media trust tags in your marketing 

As you build up your PR portfolio, you are taking steps towards becoming a PR expert in the long run. The hard work you put in will help you produce relatable content and lead you up the PR ladder. 

Resources:

– Thrive Global https://thriveglobal.com/ 

– Medium https://medium.com/ 

– Authority Magazine https://medium.com/authority-magazine 

– Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ 

– Chocolate PR https://www.chocolatepr.co.uk/ 

– Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

– Find me on Facebook https://facebook.com/jo.swann.52 

– Follow me on Instagram https://instagram.com/jochocpr 

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