Citu Used Chocolate to Help Their Greenhouse Grow

Citu turned to Chocolate PR to give their sustainable development a tasty edge...

"I recently joined award winning Leeds Sustainable Developer Citu as a Director and was faced with the task of marketing it's pioneering development, Greenhouse for launch. This was a fantastic project and one with huge scope, but it didn't seem like the story had really been brought to life yet.

One of the first things I did was made sure we had the right team on board so I called Jo at Chocolate PR having worked with them before with great results. Within a week we had a new approach I was confident we'd maximise the PR potential of Greenhouse - I wasn't wrong.

They approached the brief with energy and creativity, showing how property pr doesn't have to be the same old same old...They've got the contacts, but it's more than that - they genuinely work to engage all audiences from day 1 - from the media to the potential occupants, to the local community.

It's a pleasure working with the team, who are supporting me across marketing, media relations and community relations. We've already generated more interest in 2 months than I'd seen about the development over the last 2 years and there's much more to come!"

Fraser Stride
Sales & Marketing Director