Web Writing Glue

Not everyone is a born writer. Some people have normal egos. It can be hard to sell yourself.

Websites have many different "Voices". Informative; helpful; chatty; authoritative; personal.

You might speak to various types of customer across your webpages - whether helping or selling. The language used online should change to suit your business dialogues. (Just as it does in everyday life.) But not all websites change their tone of voice to match the occasion.

What you like online is governed by what you read. (Even more than by what you see.) If you don't like a website, it may be because sub-consciously the words are pushing you into places you don't want to go. Like desperate shop assistants.

Please like me!

Talking to each other online is a deeply personal experience. There you are, in your own space, in your world, being intruded upon by me. (The writer.) I'm keen for you to like me. You may have other ideas.

Sticky moments...

Our web copy sticks customers to the screen. Like molten chocolate.

Chocolate PR's sticky web content has adhered customers to luxury West End retailers, students to Learndirect, golfers to 007's Penfold Golf, party-goers to Tiger Tiger and over-50s silver surfers to on-line leisurewear retailer, Tulchan Textiles.