Facebook for Business
Facebook Business Pages are a useful medium for updating customers and potential customers on what's going on in your business, or with your product or service.
Facebook pages give you a platform to-a) Publish news
b) Interact with customers
c) Gain reviews
d) Promote events
e) Showcase press coverage
..and much much more
It is most likely that your customers are on facebook, and they are using it in their daily lives, so why not go to them, and communicate to them in this evironment, rather than always trying to push them towards your website.
Create a community for all your customers to share views, experiences and opinions and they will also benefit from this added value.
You can set up a simple basic page for starters, then once you have a real plan of how you'd like to use facebook to engage with your audiences you might look at adding apps and rich content, to provide useful, interesting, engaging content for your fans.
Consumer brands are finding all manner of ways to get under the skin of their customers via facebook, but have to be constantly on their toes due to the changes that facebook regularly makes on how consumers view content.
> Here's an interesting article from Leeds Digital Marketing Agency Coolpink to shed a bit of light on how brands and facebook can live in harmony...