Media Relations Projects
This package is great for either kick-starting a PR campaign for your business, launching a new project, or service, or offering a medium level of monthly support, to carry out the activities defined in your PR plan.
Activities within this package include:
o Creating a background media document defining the brand and its proposition for multiple use. (Month 1.)
o Gathering Distribution lists of target journalists (Month 1, and ongoing.)
o Researching and writing press release/submitting press calls with up to 3 different angles for up to 10 publications.
o Distribution of PR information and follow up with media relations over a 4 week period.
o Offering media opportunities to the client on a regular basis.
o Full Press Office facility through Chocolate PR office for the project's timescale.
o Organise interviews and write any features that come out of follow up.
o Organisation of press photo.
o Initial media training if required (optional extra.)
o Regular feedback on progress of campaign.
o Evaluation document at the end of project detailing Return on Investment.
Project Cost: Dependant on the project - Guideline: £1600 - £1900 per month.
(Most effective when run as a 6-12 month campaign.)
Other Options
- Bite-Sized Chocolate PR
- Submit A Brief
- Consultancy & Press Office
- Media Relations Projects
- Grand Challenge
- On the Lookout PR
- PR Tips