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Media Relations

Media Relations Projects

This package is great for either kick-starting a PR campaign for your business, launching a new project, or service, or offering a medium level of monthly support, to carry out the activities defined in your PR plan.

Activities within this package include: 

o Creating a background media document defining the brand and its proposition for multiple use. (Month 1.)
o Gathering Distribution lists of target journalists (Month 1, and ongoing.)

o Researching and writing press release/submitting press calls with up to 3 different angles for up to 10 publications.

o Distribution of PR information and follow up with media relations over a 4 week period.
o Offering media opportunities to the client on a regular basis.

o Full Press Office facility through Chocolate PR office for the project's timescale.

o Organise interviews and write any features that come out of follow up.

o Organisation of press photo.

o Initial media training if required (optional extra.)

o Regular feedback on progress of campaign.

o Evaluation document at the end of project detailing Return on Investment.

Project Cost: Dependant on the project - Guideline: £1600 - £1900 per month.

(Most effective when run as a 6-12 month campaign.)