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LOCAL MAMAS & PAPAS KEEP IT YORKSHIRE

Award winning Leeds production company, Mask Creative, is proud to be building its Yorkshire client base, having won a new account for Yorkshire based retailer Mamas & Papas, as the cut throat world of advertising is following the ethical trend of keeping things local.

Mask Creative has been commissioned by award winning retailer Mamas & Papas, to create the online video content for a new campaign which will air in February next year. The project which will creatively promote a new buggy range, involves Mask managing writing, shooting and producing the content, as well as the music production elements.

Reflecting the recent abundance of Yorkshire 'glory' – signalling a better future for the region, Mask Creative is a great example that being the archetypal London based agency is no longer a necessity, boasting a range of clients in Leeds, London & New York all from their Leeds studio.

Mask's new project with Mamas & Papas, which includes an exciting mix of real footage and animation incorporating stills imagery shot in the French Alps, stems from a previous campaign in which they produced an on-line video for the promotion of their “Luna Mix' range of buggies. Mask Creative worked closely with the Mamas & Papas team to develop the script and creative treatment for the video, and sourced everything from original music, cast and stylists, to locations for the back projected imagery.

The man behind Mask, Johnny Carr, Director and founder said “Being a born and bred Yorkshireman I am proud to work with national and worldwide brands from our Leeds based head office. The creative talent in this region is spiralling beyond belief, which is such a positive advantage when it comes to sourcing our crew”.

Mamas & Papas' Product Marketing Manager, Caroline Cawood commented “Mask is a great team of people who are full of energy and ideas, making sure every element is thought through and considered and will do everything and anything to deliver a fantastic result. The results speak for themselves, and so I'm looking forward to our next project together.”

From direction, photography and design, to editing and animation, Mask, established in 2008, provides a bespoke service across the full remit of 'above the line' visual advertising campaigns.

Johnny Carr, one of the UK’s leading photographers who first found his passion for photography in the early 80’s at Batley Art College, had his own studio at the age of 23, and has since worked with the likes of Audi, Nike and HRH The Prince Of Wales, Johnny Carr established Mask in 2008, for whom he now shoots and directs.

Mask Creative has just won the Reporter Series SME Business of the Year award and re-launched it's website www.maskcreative.com showcasing clients including Barker & Stonehouse, MTV, Malmaison, Attik, and GHD and the company's client roster is continuously growing throughout 2010.

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Notes to Editor:

  • Mask/Johnny Carr background media document attached.

  • Image of Johnny Carr attached

  • For more information on Mamas & Papas please visit http://www.mamasandpapas.com/

  • Visit Mask's website at www.maskcreative.com

  • See their showreel at www.maskcreative.com/reel

  • Interviews available with Mask's Johnny Carr

 

For further information please contact:

Chocolate PR

Jamila Juma-Ware

jam@chocolatepr.co.uk

0113 236 1835

LOCAL MAMAS & PAPAS KEEP IT YORKSHIRE