KANJO DRIVES INTERFLORA'S SALES ON THE MOVE

For Immediate Release

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3rd March 2010

KANJO DRIVES INTERFLORA'S SALES ON THE MOVE
Creative Agency Delivers Increased ROI Over Last 6 Years

Following a hugely successful 2009 Mother's Day campaign, powerful Christmas campaign and more recently a Valentine's Day campaign that attracted over 20,000 entrants and saw the traditional brand interact in the social media sphere, Kanjo has yet again delivered for Interflora in the run up to mum's big day on 14th March.

Having tested Off The Page press ads over the Christmas period and delivered successful results both in terms of acquisition of new customers and gaining repeat orders from the existing customer base, fresh thinking Kanjo has now rolled out a campaign around Mother's Day 2010 in weekly magazines and supplements, as well as in London taxis. The smart thinking marketing agency is running a trial of taxi advertising taking the flower retailer back into the outdoors, a channel it hasn't used in recent years.

Taxis will be in London only in this trial campaign, with the advertising utilising not only the taxi livery, but also the tip up seats and receipts with a promotional mechanic on the receipts to encourage the consumer to make an instant purchase and seel the deal. The new highly acclaimed Interflora mobile website is also promoted to enable an immediate conversion whilst in the taxi, and is already receiving good feedback with one happy Interflora customer tweeting: "Interflora your mobile purchase path was a breeze. Nice one. :)"

This new activity will sit alongside the highly successful direct mailing campaign which Kanjo designed, created and produced, which has delivered an improved ROI each year over the last 6 years for the world's largest and most recognised flower delivery service. The continuous testing within this campaign has allowed the results to consistently improve over time and deliver core results into the business. This year is no exception with format testing alongside channel integration continuing to push the campaign forward.

Kanjo is offering Interflora customers an incentive to purchase whilst reinforcing the strength of the brand behind the flower experts in terms of service, trust and the infamous Interflora ‘wow' factor.

Lyn Davies, Head of Consumer Marketing at Interflora said: "Mother's Day is an important occasion for Interflora as a business and we are always looking to connect with consumers in new and effective ways." Kanjo has injected its usual fresh thinking approach to traditional marketing routes and has added a new dimension to Interflora's marketing throughout the 6 year partnership, working with the flower experts to ensure they understand the continuous changing habits of today's consumer.

Kanjo Digital and Data Strategist, Tessa Critchlow, said: "We wanted to show Interflora the results that can be generated through some creative thinking with a strategic process behind it. The last 2 consumer campaigns we have run have proved that putting yourself in the shoes of your customer works. We're very excited to see the results the Mother's Day campaign will bring for Interflora and look forward to building on our relationship with them."

Key services offered by Kanjo are brand development, creative, consultancy, marketing strategy, campaign and project management, and print and production management. For additional marketing services Kanjo have teamed up with a number of selected external partners to provide specialist external skills to cater for individual clients.

Kanjo offers complimentary initial consultations, please visit the website at www.kanjo.co.uk to find out more.

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Notes to Editor
Kanjo's campaign with Interflora around Valentine's Day saw the agency team up with Kymco, one of Europe's largest manufacturers of Scooters, to launch a competition for consumers to win a limited edition personalised Kymco rose pink scooter
The Valentine's Day campaign was promoted on Facebook, twitter and through email campaigns and delivered a record number of entries, generating a high level of consumer interest for both Kymco and Interflora
Kanjo was set up by the five founding partners in 2007
The team has experience gained across large agencies such as McCann Erickson, Swamp, and Rapp
Kanjo's other clients include NHS, Bupa, Wells Fargo, Dales Holiday Cottages and Findel
For more information please visit http://www.kanjo.co.uk/
Director biogs available

For more information, to arrange interviews, or request images
please contact:

Amy Gregory
Chocolate PR
0113 245 9132
amy@chocolatepr.co.uk

Kanjo Drives Interflora's Sales On The Move