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Playhouse Disney are 'Playing for the Planet'

Playhouse Disney and the Woodlands Trust promote environmental awareness.

The Campaign 

Playhouse Disney and the Woodlands trust this month launch the 'Playing for the Planet Guide' which looks at educating pre school children and their parents about the role that they can play in helping the environment and tacking climate change, in an attempt to save the planet.

The Activity... 

On Aug 9th London's Clapham Common played host to a series of green games and activities designed to encourage children to become more aware of environmental issues. Children and parents could even offer their own hints and tips which will feature on the 'Big Green Weekend' broadcast on Playhouse Disney towards the end of August.

Playhouse Disney and Woodlands trust are also planning further events to raise awareness .

Why? 

By playing on very current concerns the brands have managed to engage audiences by tapping into their anxieties and insecurities, by making the campaign fun and interactive for kids they cannot go wrong!