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Pepsi says express yourself!

Pepsi goes interactive with new campaign.

The Campaign

Pepsi launch a great interactive campaign this month with 'Put Pepsi to the Taste'!

The idea being that consumers express their feelings towards the brand, in Pepsi's attempt to raise brand loyalty and awareness...

The Activity... 

Pepsi's customer's are encouraged to upload thoughts, songs and musings onto the website with a chance for these to feature in the brands on-pack and outdoor ad campaign, combined with a customer incentive of a £1000 cash prize, Pepsi are really focusing on giving something back!

Working off the back of the campaign's title, Pepsi are running nationwide sample drives, so go on put Pepsi to the taste!

Why? 

Pepsi have truly utilised interactive marketing to promote the brand effectively, working with the consumer is what they're all about and it definitely works!