Nivea ages gracefully...
Nivea sample their new product nationwide
The Campaign
Nivea launches its new anti ageing cream DNage through it's first ever major sampling drive, with a tight focus on driving up products sales as well as gaining an insight into consumer behaviour...
The Activity
So what did Nivea do to gain this insight... created sample packs and split these into two groups, one containing a questionnaire and the other a 'reccomend a friend' element, testing which consumers would react most positively to, nicely coinciding with a national television campaign.
Why?
Through the campaign Nivea have gained great publicity for the new product as well as valuable market knowledge, understanding what works most effectively for future campaigns!