Lloyds TSB stands above water!
Lloyds provide online service for flood victims
The Campaign
In light of this summers weather and the consequent flooding Lloyds TSB have launched the website www.helpimflooded.co.uk designed to give support to flood victims
The Activity...
Designed for both personal and business customers the site was designed in just 72 hours as an instant reaction to crisis. The site offers advice on prevention and useful contact numbers as well as links for home owners, car owners and owners of small to medium business' on how to be prepared in the future.
Why?
Designed to help both customers and non customers the site has proved to be highly popular, whilst providing traffic to Lloyd TSB's own website, a great little PR tool!
By working on the back of very current issues the brand have spotted a great opportunity to publicise themselves!