Why not send an email... everybody else is
email taking over direct mail in UK
For the first time ever the volume of marketing emails sent in the UK has over taken direct mail, DMA UK have measured a 52% rise in the volume of emails sent... a quite outstanding figure.
Its continued growth has marked email as a truly effective marketing channel, which can be used to retain existing customers, generate new customer relationships and gain you that essential publicity.
Many agree that this growth will continue with improvements also in deliverability and hard bounce rates.
So get typing, and get your name out there!