The 'Coke Side of Life' goes all 60's
The newest campaign takes inspiration from the Pop Art era...
The Campaign
Coca Cola's latest the 'Coke Side of Life' campaign sees the brand encapsulate everything Pop Art as they team up with Peter Blake to produce a huge canvas of the iconic 75 year old coke bottle on London's South Bank.
The Activity...
The piece of art will form the centerpiece of their activity this summer with an interactive gallery running alongside the South Bank, where famous designers put their spin on Coke's global campaign. The South Bank activity too coincides with the brands sponsorship of the British Film Institutes Andy Warhol film season, demonstrating Coke's efforts to make solid ties with the art world, with Warhol once depicting the iconic bottle in his famous prints.
Meanwhile a heavyweight national campaign runs, with advertisements on bus backs, bill boards and the London underground.
Why?
'The Coke Side of Life' engages consumers by allowing them to witness something truly timeless, proving the brands most successful campaign to date!