Choc PR client wins national industry design award
Chocolate PR worked with The Factory in setting up a media relations campaign to create awareness around their success.
Taking the Ada award, against hundreds of competitors nationwide, The Factory's Chris Hay, won with his stylish, contemporary marketing literature for the independent coffee house chain Caffé Latino.
Chris said: "Our thought behind the designs was in that the brand had to be strongly defined, through every channel, as Caffé Latino are taking on some major players. We made sure all marketing had a light hearted fun feel, whilst still remaining sophisticated and stylish, to highlight the Caffé Latino philosophy. Honest, if a bit cheeky, copy was used with classic photography to draw in the customers and create an approachable brand identity".
The Factory is a full service marketing agency offering affordable, effective marketing ranging from corporate literature, to new media design, to campaign planning, to photography and print services.
Chocolate PR continues working closely with The Factory to tell the world about their other fantastic achievements.