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Perfect Time for PR

... in fact more and more people are investing their advertising budgets in PR, as they begin to reach out to this very cost effective medium as a route to get their message across to potential customers.

It's not all doom and gloom

Despite the portrayal of national doom and gloom, businesses in general are realising that now is the time to position themselves as industry leaders, and what better way than by getting their name into the media?

Lord Chadlington, Chief Executive of International communications group with PR at its core, Huntsworth, said in the Daily Telegraph that "People are cutting advertising spend and putting a bit more into public relations..."

Getting your target audience to engage with your brand is the result of well thought out PR and it is this that's placing it above advertising in the current climate. Rather than risking people flicking past an advert that cost thousands of pounds to place, PR as a business tool and corporate investment is becoming more well known. 

3 x more effective
Commonly known to be 3 x more effective than advertising, the editorial coverage generated by a successful PR campaign can easily cover the PR budget, seeing it more than pay for itself in value. 

With creativity commonplace in PR agencies, there are more routes than the traditional press release to get into the press. Case studies, expert comments, feature articles, Q&As, social marketing, events, photo shoots... there are endless opportunities out there and now is the time to explore them. 

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Tasty creative solutions
At Chocolate PR we work with clients on PR campaigns in Leeds and London and most cities in between, helping businesses raise their profile, on a cost effective budget. All our campaigns are fully evaluated and we never invoice unless we're satisfied with the coverage levels.

It costs nothing to have a chat, and we love to meet new people, so if you're intrigued about how you could use PR just give us a call and we'll be happy to offer advice.

We also have a new offer to help businesses establish their PR plans - read more about our consultancy day , which is currently on special offer.

"If I was down to the last dollar of my marketing budget I'd spend it on PR."..If it's good enough for Kevin Johnson Group Vice President of Marketing at Microsoft....