An insight into PR...

Are you interested in exploring PR but still need to get your head around the basics? We can teach you some of the top tips on getting your business into the media so you can start to use PR as a tool in your business.

Come and spend time with us, and go away with campaign plans, and tools to help you put them in place.

The next workshop is to be held at Casa Mia Millennium, in the upstairs meeting area on Wednesday 28th July. To register your interest email pr@chocolatepr.co.uk or book your place online at www.chocprworkshop.eventbrite.com

Price: £69 + vat

Why?

This is a great time for smaller businesses to fight the bigger boys

PR can put you on a level playing field with bigger brands

Now's the time to tap into PR as a business tool - We'll show you how

What you'll come away with:

An understanding of how to use PR to promote your business

A working knowledge of how to write press releases

An insight into media, objectives and campaign planning

The format..

1. Chocolate PR Director Intro

- What is PR

- When/How can you use it in your business

- Campaign Planning - top tips for success

- A taster of previous campaigns, to illustrate how it works

2. Planning a campaign for your business

- Hands on look at how PR could fit in to your business

- Exploring ideas for the first campaign

3. Practical elements

- Identifying media

- Defining objectives and targets

- Planning how to measure Return on Investment

Testimonials

"After attending "PR: Not just for the big boys" I tried their recommended approaches in getting Launch noticed as soon as I got back to the office. I couldn't believe how quickly it worked; after contacting Drifield Times they did a welcome feature on Launch in their paper the very next day. After sending out a press release, which I created following Chocolate PR's template I have also secured coverage in various other publications.

Expanding business into a new area is always a challenge, however I now have the skills and techniques at hand, which enabled me to introduce Launch to the local community and surrounding businesses."

Dean Paterson of Launch (launchhq.co.uk)

"I attended the Chocolate PR Workshop last month (March 2010) and found it very useful. A wealth of tips and angles to use on PR and editorials. A good insight into advertising and how to use PR to your advantage. I am now writing my first release based on what i learned at the workshop. Excellent job!"

Craig Helliwell of KSpace Luxury Serviced Apartments (kspace-apartments.co.uk)

"A must attend session! I attended one of the last sessions where Jo and her team very quickly cut through the 'PR fog' to show you how to simply and effectively make PR work. Simply providing the "do's and don'ts" and providing a practical framework to work with whether you're a one person business or growing SME gets your message out there in confidence, in a sniper-like fashion. A fun session too!"

Michael Ham of V Social (v-social.com)

"Chocolate PR's training sessions gave my team the skills to write their own PR articles and present them in the right way to generate PR interest, I would definately recommend you attend their training seminar to enable your own company to maximise exposure, definantely a cost effective way to get noticed!"

Michael Dransfield of Form Bespoke Jewellers (formjewellery.com)

"Anyone in business, regardless of product or service or size of company should attend a Chocolate PR course. You will come away with a deep insight into PR and armed with useful, impactful tips that can be used immediately."

Rick Armstrong of Mentor UK (mentor-uk.biz)

"Get hints, tips and practical exercises that you can action yourself to get your business publicity. Chocolate PR made it all so easy and obvious and fun to learn. I attended the last event and can highly recommend it for small businesses like ours that need a cost effective, innovative way to get noticed!"

Debbie Shaw of Fanny's Cupcakes (fannyscupcakes.com)

To find out more email pr@chocolatepr.co.uk or phone 0113 245 9132.