Content Audit

Making it up as you go along is the stuff of politics and storytelling. It's not the best move for sales and marketing.

Time to go back a step. And then leap forwards?

Websites have a funny way of evolving. There are various kinds...

the "I inherited it when I joined the company" website
the "son of the boss designed it at half term" website
the "designer made it and I don't know how to change it" website
the "we've outgrown it but it'll do" website

Very rarely do we meet the "I update it 24/7" website.

All of which means that few companies ever sit down and work out exactly what they want their website to say. (This won't be you, obviously.)

Nevertheless, you might know someone whose website would benefit from an online web editor casting a kindly eye over over its content structure?

Chocolate PR's web editor could:

write a Content Plan to add gravitas (good word)
review current web sections
offer ideas for new editorial web pages
tighten up the page styles, headings and copy flow
create improved external and internal links
tweak grammatical inconsistencies
ensure other online profiles (LinkedIn etc) match the web style

Our web copywriters are experienced print and web journalists who understand what readers want...

Chocolate and a good story.

But not all of the time.

Which is why working out how to attract readers from the start is a good idea.