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Online, there's no place to hide. Corporate or personal, people find you with ease. So make sure "Brand You" is professionally positioned.
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If you're not joining in, you're missing out. Social networking is more than online chat; it's dialogue with real customers at grass roots level. So sow the seeds of lifelong dialogue.
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Instant appeal? Or instant turn off? Your web content can win friends and influence people.
ePR
What IS ePR?
ePR is very much like traditional Public Relations. It goes at a faster pace. ePR concerns the management of your reputation online. In the electronic world, it pays to be quick. Opinions are formed, comment made at the tap of a key.
If you don't monitor what people say about you online, you'll be in no position to influence, defend or reassure. Make no mistake, giants have been slain from web forum dialogue, social media pages and Tweets.
On the bright side, new audiences mushroom from tiny web posts, low-res videos and interactive feedback columns.
Online PR influences communities which promote products and services. Like Caesar's thumb, online communities can keep a brand alive. Far better to be directing the crowd than remaining at its mercy.
Yorkshire PR Agency of the Year '09
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