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Chocolate Media

Media Relations Projects

This package is great for either kick starting a pr campaign for your business, launching a new project, or service, or offering a medium level of monthly support, to carry out activities defined in your pr plan.

Activities within this package include: 

o Creating a background media document defining the brand and its proposition for multiple use. (month 1)
o Gathering Distribution lists of target journalists (month 1, and ongoing)

o Researching and writing press release/submitting press calls with up to 3 different angles for up to 10 publications

o Distribution of pr information and follow up with media relations over 4 week periods
o Offer media opportunities to the client on a regular basis

o Full Press Office facility through Chocolate PR office for the project timescale

o Organise interviews and write any features that come out of follow up

o Organisation of press photo 

o Initial media training if required (optional extra)

o Regular feedback on progress of campaign

o Evaluation document at the end of project detailing Return on Investment

Project Cost: Dependant on the project - Guideline: £1600 - £1900 per month

(Most effective when run as a 6-12 month campaign)