Grand Challenge
If you spend most of your marketing budget on advertising, it might be time to think again...try something new this month.
The proposal:
Pr is 3 x more effective than advertising.
Many companies regularly advertise in regional/lifestyle press with
full page ads at £1K a time. We propose that you put that budget in a
PR project with Chocolate PR and we will ensure you receive at least 3
pieces of editorial coverage, increasing your audience vastly, and
improving the way you get your message across, for the same budget.
Ads are becoming less and less trusted by readers, often flicked over,
whereas people still digest articles and take in the information as it
is seen as independent.
We will work with companies to generate
angles and ideas to base our media relations campaign around, to ensure
you get in the press with positive news stories that not only profile
your company, but educate people on what you're all about.
Cost: £1K
Guarantee: 3 pieces of coverage in targeted media.
Question: When can we start? :)
*Offer may be limited.