A true wealth of experience!

A PR Veteran (sorry, Guru!) Michele prefers to turn the camera lens on other people! Michele specialises in consumer & property PR, but has a wealth of knowledge across several market disciplines.

Uni Days

At Uni in York Michele had happy days as a Drama, TV & English student. Back then, she wanted to be a theatre director. (An early sign of needing to control things!) The only undergraduate to have a cocktail cabinet installed in her bedroom, Michele is now pushing for a champagne bar to be installed at the Chocolate PR offices. (For clients, obviously.)

First Job

Script writer for heritage attractions, to bring a bit of culture (darling!)

Other Experiences out there

Head of Marketing Grand Opera House, Leeds; Setting up an Academy of Customer Service; Organiser of the first Chinese Festival in Leeds; Secondment to New York Waterfront;

Marketing Manager for Leeds Waterfront ("in the 90's, when it was a ghastly backwater!") she was seconded to work with The New York Department of Economic Investment.

Founder of Square Foot Property Investor Magazine, Michele is a regular broadcaster and writer on property investment. She now devotes much of her time to running workshops on Content Writing and SEO in the Yorkshire Region, Cambridge and London.

Michele @ Chocolate PR

Michele brings to Chocolate her 20+ years' of experience in the PR industry, along with a specialism for web content writing for SEO and consumer journalism.

She has an amazing little black book, which many people would kill her for, but so far she's managed to survive by lacing the pages with arsenic!

Michele is a Member of The Chartered Institute of Marketing.