If you haven't already...
Jo is the Director at Chocolate PR and has been the face of the company since she established it, over 3 and a half years ago. A keen one for getting out there, if you haven't met her yet, we bet it won't be long until you do!
Uni Days
Always having been one to get bored easily, Uni in Sheffield led to a combined degree in English, Media and Psychology.In between studying and writing for the local papers and mags (mainly restaurant and gig reviews- those were the days!) Jo also spent many an afternoon battling it out on the rugby pitch...You heard it here first!
First Job
Apart from waitress and pizza seller, Jo's first 'proper job' was as a PR Executive for an entertainment pr agency, working on a project to launch a singer for a performance at the Philharmonic in Liverpool - never one to do things by halves..
Other Experiences out There..
Jo's experience has been gleaned from an amazing stint working for EMAP, in radio, at Hallam FM in Sheffield, and Key 103 in Manchester, when her day consisted of interviewing pop stars as well trying to make the DJs play ball for her promotions. Next came the crazy world of daily newspapers, working at The Yorkshire Post on both newspaper and online journalism. From here PR took over again, with Jo returning to work for a full service marketing agency, on clients such as Dunlopillo, National Holidays, Arriva Trains and Jump Estate Agents.
From here Jo went freelance, and then came a contract that provided a fantastic experience working with the NSPCC as Media Officer for the North, a role Jo truly loved, which leads up to the establishment of Chocolate PR, where she has worked on accounts from Envy Clothing to Dale Carnegie Training, as well as spending a year as editor of a local lifestyle magazine.
Key Skills
Marketing Management, Development and Management of Marketing & PR
campaigns, PR Consultation, Copywriting, Media Relations, Sales
Promotions & Events - Creativity that Generates Results.
Jo @ Chocolate PR
At Chocolate PR Jo manages the team, and looks after business development. She also undertakes client consultancy and seminar work, and is still very much involved in client accounts.
She currently acts as Marketing & PR manager for a number of Chocolate PR's clients.
Jo has also been known to share her top tips from the industry and is often called upon to speak at industry seminars and events.
Passionate about PR, you'd struggle to walk away not convinced.
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PR doesn't deserve its bad rep - all it takes is to meet someone who does it properly! :) "
> Jo recently ran an interactive workshop for Charities from across the country, alongside the CIPR. Justin McKeown, CIPR host said:
"I am writing to thank you for being involved in the Media Trust conference at ITV Yorkshire. I enjoyed your interactive workshop -It was great to get away from Powerpoint for a while! I think the charities really found it useful too. We'd love to have you at future events".
