Chocolate for Breakfast

Wake up to "How to get into the press for free!" Jo Swann, MD, reveals how to get your company noticed in the media to grab new business.

In this interactive session you can expect to learn:

What PR is (and isn't)
How to use PR it to hit targets
How to grab yourself free media coverage
How to beat the competition by getting noticed

Jo's background has seen her working as an on-line journalist at the Yorkshire Post , interviewing pop stars for Hallam FM in Sheffield, dealing with spokespeople for the NSPCC and schmoozing clients for Arriva trains with Willy Carson! (Well, they're both tiny.)

As a media professional with over 10 years' experience in the industry, Jo has worked across many different media channels, so she brings a diverse view to client campaigns.

Her aim is to help you to:

Promote yourself more effectively – to increase market share
Promote yourself more pro-actively – to manage your reputation

Both of the above lead to more profit on your business's bottom line.

This session is suitable for anyone who has to 'sell' what they offer, or who is involved in promoting the reputation of the business. (Everyone from Reception to MD really.) In other words, business owners, salespeople, marketing execs, who are all expected to also turn their hand to PR!

This event will teach you something and leave you feeling energised to get people talking about your business. Make sure you don't miss out!

For more information please visit: www.jci.cc/local/leeds

Chocolate PR

Chocolate for Breakfast